If you want to write a good WeChat copy, whether the preparation work before writing is sufficient directly determines the marketing effect of the WeChat copy. There are several aspects to prepare before writing WeChat copy.
1. Determine the marketing intention
For any marketing activity, the first thing to determine is the marketing intention, and WeChat copy is no exception. Only by determining a clear marketing intention can you have a law to follow in the planning and writing of WeChat copy.
2. Analyze product characteristics
Only by being familiar with and understanding the product can you link the characteristics and advantages of the product with the needs of consumers and write WeChat copy that impresses consumers.
3. Analyze the characteristics of fans
In modern marketing, fans are placed in an increasingly important position. Only by deeply analyzing the characteristics and needs of fans can you write WeChat copy that can truly attract fans.
4. Select the release channel
By analyzing the fans, you can determine where the fans are concentrated, so you can select these channels as the release channels of WeChat copy.
5. Determine the theme of WeChat copywriting
A good WeChat copywriting must have a wide range of communication power, and the wide range of natural communication power is deeply affected by the theme of the article. After determining a high-quality WeChat copywriting theme, the road to success of WeChat copywriting has been completed by one-third.
6. Choose the type of WeChat copywriting
After the theme is determined, it is necessary to select the appropriate type of WeChat copywriting. News reports, interviews, user experience WeChat copywriting, etc. have their own characteristics.
7. Plan the outline of WeChat copywriting
Plan the structure and central idea of WeChat copywriting to make WeChat copywriting look compact and rigorous, and WeChat copywriting will be simpler. Especially for novices, planning the outline will help copywriters get started quickly.
8. Collect WeChat copywriting materials
After planning the outline, as a cross-border e-commerce copywriter, you can clearly know what materials and evidence this WeChat copywriting needs to support the point of view. Before you start, collect all the information you need and go over it in your mind, so that you can strike while the iron is hot when writing WeChat copy.