Industry soft articles refer to soft articles for people working in a specific industry. The ranking of many companies in the industry will directly affect their overall competitiveness and affect the choice of users. For example, in the hotel industry, companies with high overall popularity and certain influence in the industry always have a competitive advantage. Through industry soft articles, they can more effectively expand their industry influence and create an industry brand image.
The skills for quickly writing industry soft articles include the following points.
1. Determine skills and knowledge
There are special skills, experience or knowledge in different industries, such as car maintenance skills, computer usage skills, etc. When writing industry soft articles, you can choose these professional knowledge as the core.
Before writing, you can consult relevant technical personnel, or determine the skills and knowledge to be popularized through analysis of articles and opinions from different channels, so as to write soft articles with a certain industry depth.
2. Share experience
After disseminating knowledge and skills, borrow the words of industry experts or use interviews to share the experience formed around these knowledge and skills. Since most of the readers of industry soft articles are people in the industry, they will be more interested in the “dry goods” content of the experience part, learn to avoid detours and solve problems, and thus have the desire to recommend the soft article to the outside world. In this way, the purpose of soft article marketing can be fully achieved.
3. Exchange of views
Industry soft articles are not only for industry professionals, but also for interested readers outside the industry. Therefore, writing only skills, knowledge and experience is not suitable for everyone. In industry soft articles, it is advisable to add some content for the exchange of views to effectively “reconcile”. The listed views are not necessarily mature. The focus is on reflecting the thinking of practitioners, resonating with readers from different groups, and helping industry brands establish the credibility and popularity they deserve.
4. Add authoritative information
No matter which industry, its practitioners hope to have the opportunity to receive industry-related survey data, market trend analysis, industry observation reports, etc. If the soft article writer can grasp the targeted data and facts in advance, find the best angle to integrate the information into the article after the article framework is conceived, and provide it to practitioners, the article will be more popular.