In the fierce competition on Amazon, product selection is one of the keys to measure the success or failure of sellers. However, sometimes sellers may make some mistakes at the product selection level. This article will share some suggestions to help sellers overcome Amazon product selection mistakes and find the way to success again.
1. Identify the core of the problem:
Poor sales: If the product has been selling poorly, it may be that the market demand for such products is not large or the competition is fierce.
High return rate: A high return rate often means that the product quality is problematic or does not meet customer expectations.
Too many negative reviews: Too many negative reviews may be caused by factors such as product quality and description not matching the actual situation.
2. Learn to analyze data:
Apply Amazon reports: Use sales reports, return reports, etc. provided by Amazon to analyze the performance of the product in detail.
With the help of tools: Use some market analysis tools to fully explore product sales trends, keyword rankings and other data.
3. Customer feedback is the key:
Review negative reviews: Carefully review negative reviews, grasp the real feedback from customers on the product, and find problems from them.
Proactive communication: If possible, proactively communicate with customers to understand user needs and dissatisfaction.
4. Upgrade and optimize:
Improve products: Improve products, improve quality or change descriptions based on customer feedback.
Promote sales pages: Optimize product sales pages again to ensure that descriptions are accurate and attractive.
5. Clear inventory or re-price:
Clear unsalable inventory: If there is a backlog of goods, you can choose to clear it to reduce losses.
Reprice: Adjust product pricing appropriately based on market demand and competition.
6. Find new opportunities:
Market research: Conduct market research again to find new and potential product opportunities.
Expand categories: Consider expanding to other categories to reduce over-reliance on a certain category.
7. Learn lessons:
Think: Think about the reasons for the wrong product selection, learn lessons, and continue to learn and improve.
Cultivate sensitivity: Cultivate sensitivity to market conditions and pay close attention to industry information.
Results:
Product selection errors are part of the growth path of Amazon businesses. It is important to face problems bravely and learn from failures. Based on detailed analysis of data, communication with customers and continuous improvement, sellers can find new opportunities in failure and reshape their business. I hope these suggestions can help sellers deal with product selection errors and achieve better results!