AliExpress Through Train is a feature that is tailor-made for sellers on the AliExpress platform and can quickly increase store traffic. It is a promotion method in which sellers set multi-dimensional keywords on their own, display product information for free, attract potential buyers by exposing a large number of products, and pay according to CPS.
1) Free display
Currently, products promoted through AliExpress Through Train are mainly displayed in the following two areas.
(1) Right promotion area: When buyers search or browse categories, the right area of each page of the result list can display up to 5 Through Train products at the same time.
(2) Bottom promotion area: When buyers search or browse categories, the area below each page of the result list can display up to 4 Through Train products at the same time.
2) Massive word selection
There are many ways to select words for AliExpress Through Train. In daily promotion, the most commonly used word selection methods are system recommended words and search word analysis in data vertical and horizontal.
(1) System Recommended Keywords
The keywords in the system recommendation are recommended for the products promoted by the seller. It is recommended to add all of them. The system recommended keywords are updated every week. It is recommended that sellers check regularly for new recommended keywords.
(2) Search Word Analysis in Data Horizontal
In addition to the system recommended keywords, search word analysis is the first choice. Sellers can find out the hot search words, rising words, and zero-less words in the corresponding countries according to the market in which their products are mainly promoted and add them.
AliExpress Big Promotion
AliExpress Big Promotion is the abbreviation of AliExpress’s big promotion, which is the most important event of the year for the entire AliExpress website. Since 2014, AliExpress has organized three big promotions every year, which are released in March, August and November respectively. AliExpress Big Promotion gathers all the strength of the website, introduces massive new traffic, issues millions of coupons, organizes tens of millions of discounted products, and attracts consumers to concentrate on consumption. According to the data of AliExpress platform, the transaction volume of the website will increase by at least 4 times during each promotion, and the transaction volume of the sellers participating in the promotion will also increase by more than 5 times on average.
AliExpress promotion has been organized for 4 years. In these 4 years, the number of buyers on the website has exceeded the peak again and again, and the number of sellers participating in the promotion has also increased. Take the 2014 “3.25” promotion alone as an example. The number of sellers participating in the promotion reached 50,000, and more than 40 million items were discounted on the day of the promotion. The scale is unimaginable. Platform data shows that after each promotion, the number of sellers at all levels of the website will increase significantly, which means that most sellers have completed the upgrade of their stores during the promotion, and gradually grown from new sellers to core sellers of the website through the promotion.
AliExpress promotion activities are composed of four parts: Flash Deal, 50% off free shipping at the promotion venue, 50% off limited-time and limited-quantity products in the store, and 15% off for the entire store.
In the “Flash Deal” event, the discount requirements are: digital devices and sports brand products must be 20% lower than the market price, and digital accessories and other platform products must be at least 30% off. The selected products will be put on the preheating page at the beginning of the promotion to accept buyers’ votes and sharing.
The registration qualification for the “50% off free shipping boutique at the promotion venue” event is open to buyers based on the performance of past promotions. The event requires at least 50% off the entire platform. The selected items will be displayed on the promotion preheating page for buyers to preview and add to the shopping cart from the day before the promotion. On the day of the promotion, they will be displayed at the promotion venue with the most concentrated traffic.
The “50% off limited-time and limited-quantity products in the store” and “85% off for the entire store” activities are both discounts on products through the store’s corresponding tools, and they will be passed if the settings are successful. On the day of the promotion, the store’s limited-time and limited-quantity 50% off products will be selected by the system and displayed at the venues of various industries. A single store must set up more than 15 discounted products to have the opportunity to enter.