An email with an eye-catching title, elegant design and wonderful content will definitely attract the user’s attention. So, how should you edit such an email? You can start with the following points.
1) Address the recipient
When editing an email, in addition to writing the address (such as Dear Mr. David), you must also remember to fill in the recipient’s name and email address in the TO column. On the one hand, this is basic courtesy, and on the other hand, some email filtering software will treat emails that do not have the recipient’s email address filled in the TO, CC or BCC columns as spam.
2) Simplify
Generally speaking, there are two very common descriptions of customer characteristics, one is “customers are always right” and the other is “customers are always stupid.” The “customers are always stupid” here does not mean that customers have low IQs, but that customers need to read easy and direct emails. If an email requires a lot of brainpower to think before it can be understood, just imagine, would you still be willing to read it? Therefore, the content of the email should be organized as easy to understand and direct as possible, and the content should be clearly divided into sections, and then combined with subheadings, so that users can read and understand it easily. It is a good idea to split the long product information into a few simple and easy-to-read key points.
3) Grammar and spelling
If you want your email to look professional, you should work hard on grammar and spelling. Grammar should be paid attention to in both Chinese and English. Otherwise, even if users understand your email this time, they will give up next time. Because incorrect grammar not only looks unprofessional, but also makes users doubt you personally. In addition, spelling is also very important. Many spammers like to deliberately misspell words to avoid spam filters. For example, spelling offer as 0ffer, using the number “0” instead of the English letter “o”. The problem of grammar and typos itself gives people a very bad impression, so if you want to make a professional email, you must pay attention to this aspect.
4) Do not send attachments
Never send attachments in email marketing. It is best to reflect all the content in the body of the email. Because there are so many cases of email virus outbreaks, many users have become more vigilant and do not easily open attachments. Therefore, you should put all the content you want to send in the email to avoid being misunderstood as a malicious email.
5) Clean and tidy layout
There must be enough white space in the body of the email so that viewers can easily notice every element of the email. Here is another design tip: If your email consists of too many pictures, people will first notice the white area next to it, rather than the body of the email. Therefore, the correct email design should be concise text with appropriate pictures.
6) Clever advertising ideas
The best email information is valuable to readers. For example, if you sell accessories, you can provide a seasonal trend style guide or matching tips; if you sell handicrafts, you can introduce popular knowledge such as the history and production materials of these handicrafts. You know, many foreigners are very interested in Chinese culture.