Amazon attaches great importance to product selection. Whether it is a new product that has just been launched or an old brand that has been sold for many years, as long as the seller’s product quality is good enough and well-liked, the platform will strongly support and recommend it to customers, so as to increase the exposure of the seller’s products and the popularity of the store. What the seller needs to do is to be familiar with Amazon’s product selection principles.
1. Analyze product market demand
When selecting products, we should pay attention to market analysis and whether the products you choose can adapt to the future market prospects. The product still has room for development in the future. When selecting products, check the best-selling list or keyword clicks. Analyze whether this product is a necessity, not because of some objective factors that lead to the hot sale of the product, to confirm the timeliness of the product.
2. Analyze consumer needs
For a product, the most important thing is the user’s senses. The customer is God. Consumers control your product evaluation and control market trends. Therefore, according to the customs, living habits, demand preferences and cultural customs around the world, products cannot satisfy all customers. When choosing products, consumers’ feelings should be considered and customer needs should be arranged reasonably.
3. Analyze the strengths of competitors
Neither domestic e-commerce nor cross-border e-commerce can escape competition. If you want to stand out among many competitors, you must learn to analyze the strengths and weaknesses of your competitors, and then analyze your own strengths and weaknesses. All we have to do is learn from experience. Do better.
4. Analyze product profits
The most important thing in the e-commerce industry is product sales, product costs, and product profits. The most important of these is product profit. E-commerce is to make money, and product profits naturally occupy an important position. In today’s environment of high traffic costs, high operations, and big data, if the product does not bring economic inflows and profit income to the enterprise, then the product naturally has no need to exist.
5. Product quality control
The selection of products must pay attention to the quality of the product, which intuitively affects the future development space of the product. The listing is beautiful, but the product quality is unqualified, which brings a bad experience to customers, and will directly affect the sales volume of the product and the evaluation of the product. If the platform cannot see the effect of the product, it will not do too much marketing, and the product exposure will eventually decrease.
The above are the five major product selection principles that I introduced to sellers today. Sellers need to pay attention to these five aspects when selecting products and choose products that are suitable for their stores. Lianlian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.
The above is the content related to the five major principles of product selection for Amazon sellers to open stores shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-border Payment uses professional and caring services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.