Now many friends have joined the cross-border tide. Compared with other e-commerce platforms, Shopee cross-border e-commerce platform should be considered a good platform for many sellers. After all, the platform has great support for new merchants and has great development potential. How can Shopee ensure the conversion rate? Today, the editor of Lianlian Cross-border Payment will discuss with you.
Under normal circumstances, a Shopee conversion rate greater than 35% is within a reasonable range. So how to improve the conversion rate?
1. Product listing time
When merchants run Shopee stores, there is usually a time period for new products to be launched. This time period is actually an important drainage link. The active online time in each place is different. It is easier to attract product traffic by mastering the online time period to launch new products. For example, the active online time of users on the Taiwan site is from 6 to 8 in the morning. At this time, if you push new products, users can see them immediately, thereby triggering interest in browsing, but your new products will miss the peak of users’ Internet from 9 to 10.
2. Familiar with platform rules
The relevant rules of the Shopee platform are more rigorous. Many stores touch the rules of the platform without knowing it, resulting in deductions, which will reduce the platform’s recommended traffic to the store. Therefore, when operating a store, do not forget to pay attention to the update of the platform rules.
Three, store page layout and product display:
The overall layout of the store can greatly affect the user’s first impression, which is like a boy seeing a beautiful woman and a girl seeing a handsome man. The first impression is still very important, which can make the other party want to continue to look.
The same is true for stores and products. The first glance feels bright and there is a desire to continue to understand. The main picture of the product is well designed, and the user is attracted. The click rate is naturally high and the conversion rate is very high. The layout of the store is best to ensure that it has a consistent tone with the product. For example, the main color of a store selling water is blue, and the main color of a store selling flowers is green, which can increase the conversion rate.
Four, title, description, keywords
The three tags of the website can easily increase the weight of the website. First of all, the click rate of the title to attract users will be high. Of course, the title here should be suitable for the product, not exaggerating the facts. Description can improve the user’s understanding of the product, and keywords can increase the chance of user search. These three points can effectively increase traffic. Shopee cross-border e-commerce platform is different from domestic e-commerce platforms, so you still need to follow them when opening a store.