Personal consumption demand in overseas markets has surged, and traditional foreign trade cannot meet the needs of the times. Cross-border e-commerce was born in line with the times and can better meet the personalized consumption needs of overseas consumers. Many cross-border sellers choose to open stores on the Amazon e-commerce platform. How do sellers deal with the problem of low store conversion rate after opening a store?
1. The completeness and descriptiveness of product content can allow consumers to have enough information when making decisions. Therefore, the product content should be complete.
2. Promotional activities are very attractive to consumers. Therefore, make full use of promotional activities.
3. Provide clear and high-quality pictures: Clear, high-resolution pictures can stimulate consumers’ imagination and stimulate consumers’ desire to buy products. Sellers should also try to provide different pictures. Many product categories allow samples and spare pictures to be included. The picture shooting angle highlights the advantages of the product, the focus is clear, the lighting effect is good, the picture describes the product completely, and the background is simple and clear.
40 Excellent product features and descriptions: Carefully written product points can increase sales. When describing the product, list the key features and advantages. Consumers rely on product points to understand important product features and can highlight important or special information about the product. When describing the product, some important features should be introduced.
5. Competitor quotations: It is convenient to plan competitive and attractive quotations. Therefore, it is necessary to understand the number of competitors and product scale, product selection, pricing and promotion.
6. Encourage consumers to evaluate products: Consumers’ evaluation of products helps to improve conversion rates, and consumers attach great importance to the opinions of other consumers.
7. Product page optimization: Check whether the pictures on the details page are clearly expressed, whether the selling points are clearly explained, whether the description is well done, etc., to optimize your own quality.
8. Match core keywords: When the conversion rate is low, sellers should consider whether the listing does not match the core keywords.
9. Review: The evaluation of the product is also important. See if the product listing is not so well received.
10. Learn from other similar products: Search keywords and observe product sales changes, which are ranked before and after your own products.
The above are ten suggestions for sellers to deal with low store conversion rates shared with sellers. I hope it will be helpful for sellers to open stores. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.