It is of great significance for sellers to choose the right products on Tiktok Shop, which means to a large extent that they are close to the success of store operation. Choosing the right products is crucial. This article specifically analyzes how sellers choose products on Tiktok.
Seasonal selection
Don’t choose seasonal products in the current season. It is best to do it two months in advance.
Supply chain selection
Communicate with cooperative factories and ask about the recently developed new products that can be put on the shelves as soon as possible; try to choose patented products. The higher the threshold, the more difficult it is for peers to copy.
Competitive store selection
Choose products that have been launched in the last month in competitive stores and have good data performance; the shorter the time for competitive stores to launch new products, the greater the probability of our surpassing.
Is there an advantage in price
The price of the Tiktok platform is cheaper than that of local offline purchases.
Is it easy to achieve product traffic on Tiktok?
Tiktok is a traffic platform. If the traffic cannot be achieved, it will be difficult for this product to be achieved.
Does this product have a benchmark success case in Tiktok?
Having a successful case is the bottom line. If others have succeeded, it means that this product can be made.
Before choosing a product, sellers must correctly evaluate the category market, data and entry barriers. If you blindly follow what others sell, without considering whether the market is occupied by giants and brands, and without considering the data and product life cycle, you can only reduce costs infinitely and fight price wars. This method cannot be applied to short video e-commerce platforms.
The idea of product selection in TiktokShop is: pain point + product. At the same time, it is necessary to create product differentiation and improve product competitiveness.
The above are the key points for merchants to better select products in Tiktok. Choosing the right product is crucial for every merchant. This is related to whether the store can have the potential of a large audience, whether buyers like the products of this store, and it has a certain impact on the expansion of marketing and the improvement of work efficiency in the later stage. It is recommended that every merchant do more analysis and consider comprehensively before selecting products, and finally quickly increase sales and customer satisfaction through correct and reasonable product selection.