1. Service innovation
Operators need to establish platform service characteristics and form different characteristics and styles from other similar platforms to stand out. In view of consumers’ different shopping habits and needs, the platform can design a variety of value-added services, such as online consultation, online ordering, after-sales follow-up, etc. In addition to the sales stage, consumers are also very concerned about the logistics link, so the platform also needs to innovate the logistics model. The platform can choose to cooperate with a third-party logistics company and entrust it to transport goods; it can also create its own logistics brand, such as JD Logistics. But no matter what method the platform chooses, it needs to pursue lower logistics costs and the fastest and most affordable transportation method to deliver products to overseas consumers.
2. Management innovation
Platform operators need to be innovative in management, know how to attract consumers, and know how the entire transaction process is completed. In the production process, operators need to constantly adjust and compare raw materials, find a balance between cost and quality, and create affordable products. At the same time, it is necessary to improve production efficiency and maintain strong market competitiveness. In the operation part, operators need to have a pair of wise eyes, select excellent e-commerce talents, form a professional e-commerce research team, and be familiar with various cross-border e-commerce rules and management platforms. In terms of understanding market dynamics, operators can use big data analysis and market research, and on this basis develop marketing plans and promotion plans, so that they have a better chance of being favored by consumers. For the platform itself, operators also need to learn about map making and beautification. Operators need to reasonably layout web pages, appropriately match videos and pictures to introduce products, and then beautify and decorate web pages to a certain extent, striving to attract customers’ attention with highlights.
The above is the innovative concept of cross-border e-commerce, which is of reference and inspiration to operators in this field. Paying attention to innovation in every link can help cross-border e-commerce platforms develop faster. Understanding the principles of innovation is the basis for implementing innovation, and multi-faceted innovation can bring consumers a better shopping experience and enjoy the entire shopping process.