On the ozon platform, if the price of a product rises or falls significantly, it will be listed as a price lock by the platform. How to set and use the price lock function? This article will have a detailed tutorial.
What types of prices are there?
1) You can manage the following categories of prices:
Current price – the product price displayed on Ozon.
Pre-discount price – the price that is passed, and the current discount percentage is also displayed next to it.
*Pricing limit – the pre-discount price must be higher than the current price.
2) You can also choose to change the price in the following ways:
In the personal center: click on the “Product → Product List or Price → Product Price” page. Click on the price of the desired product, and then go to its information page → Product List or Price → Product Price page, and then click on the price of the desired product. Open its information page.
Open the price management section, which displays detailed information on the promotion of the selected product.
Price Management and Price Locking
4) If a product participates in Ozon marketing activities
If a product participates in Ozon marketing activities, click the “Product → Product List or Price → Product Price” page to see the Ozon promotion logo next to the current price of the product. The difference between the Ozon marketing price and the price you set is paid by Ozon. The amount you can get from selling the product will be calculated based on the purchase price you set.
The Ozon product information page also displays the promotion price.
5) Price Fluctuation History
You can view the historical data of product price fluctuations. The process to be completed:
In the personal center, click the “Product → Product List or Price → Product Price” page, and then click the required product price. Open its information page.
Select the price fluctuation period in the price fluctuation history.
Price Locking
If the price of your product rises or falls significantly after the price update, you can include the product in the price lock. This is an extra check that allows you to:
Increase buyer loyalty – orders don’t have to be canceled due to incorrect prices, and buyers don’t have to bear the inconvenience.
Increase sales – your products won’t be taken off the market because the price is wrong or too high.
If you have a price-locked product, there will be a red dot next to the price channel:
After the product is locked, it cannot be purchased on the Ozon platform temporarily. The product will be displayed on Ozon again after it is unlocked.
This article describes how to set up and use price locks, including viewing various price types and change history data; it also provides precautions on product participation in promotions and using the price lock function. These strategies can help optimize sales strategies and increase product sales and customer loyalty.