Tiktok live broadcast room to get more traffic and popularity requires some methods and skills to achieve. This article describes the issues that need to be paid attention to in Tiktok live broadcast and the skills needed for live broadcast.
Points to note for TikTok live broadcast
1. Time
One of the important factors is about when to broadcast live video. Prime time provides the best time flow, but the audience should also be taken into consideration. You can consider moving the live broadcast activity to the most prime time of the day.
2. Duration
Another factor is to consider the live broadcast time of TikTok. In fact, the duration depends on the anchor, and 30 minutes is the best time.
3. Network
Test the network connection before going online on TikTok. A stable network connection is essential for live broadcast.
4. Lighting
Lighting is very important to keep the audience engaged. If the light is too poor, the audience is easily distracted. Good lighting ensures that the audience is focused when watching the live broadcast. Prepare the lighting equipment before recording.
5. Sound
Sound is often overlooked, but when it comes to making great videos, sound effects are as important as visuals. Ultimately, the anchor wants the audience to hear everything you say. Background music can be distracting, so choose a quiet place for live broadcasting.
TikTok live broadcast skills
1. The anchor’s speech should be professional, and the core selling points should be repeated.
The anchor of 3C products can not appear, and it is mainly broadcast from the user’s first-person perspective. Of course, this requires higher professionalism of the anchor. The anchor needs to use accurate data to highlight the highlights of the product and repeatedly explain the product functions.
2. Combine welfare gifts to lower the decision threshold
In the early stage of starting an account, focus on one or several products with the highest cost performance, repeatedly explain in depth, and match direct interest points such as large discounts and a large number of gifts, which will help lower the user’s decision threshold and gain favor.
3. Pay attention to various details of the live broadcast room setting.
Put the product on the shelf of the live broadcast room to create an atmosphere of direct operation by the merchant; make more direct interest points into signboards and highlight them in the live broadcast room. You can also use props such as turntables and display stands to help anchors intuitively and comprehensively display the styles and details of the products.
The above content is the live broadcast skills of Tiktok. Video live broadcast has become the mainstream means of commercial promotion in today’s society. Live broadcast merchants need to master various live broadcast skills, plan ahead, highlight the key points, and be in an advantageous position in the traffic competition.