Uploading products on the Ozon platform is a simple and important task. Through this process, sellers can display their products to more potential buyers, thereby increasing sales and visibility. In this digital age, it has become a trend to promote products with the help of Internet platforms. This article will write about how to upload products on the Ozon platform.
01. Upload product regulations
Requirements for uploading Ozon products:
(1) In order for your own products to appear on the Ozon platform, you must add them to the system. You can do this after registering and activating your personal account.
(2) When submitting certain products, you need to submit a certificate to prove that you are qualified to sell the brand’s products. If you submit such products, please add the brand certificate first.
(3) In some categories, product mating is limited. In order to enter these types, you need to provide product credentials yourself.
Note: The platform has restrictions on sellers uploading products, and the number of product cards uploaded per day shall not exceed 300.
02. How to upload products?
(1) Add your own products on Ozon. In this case, you do not need to fill in all the information about the product, only the specific price. The price will be shown on the product card for sale, among the offers of other sellers on Ozon.ru.
If the price you specify is lower than the price at which the product has already been sold, the words “Internal price is cheaper” will be marked on the product card in the catalog.
After uploading, the product will appear on the product list page in the backend. If necessary, you can change its description (some characteristics will have a warning next to them – if the product has already been delivered to the warehouse or has been ordered by the customer, it cannot be changed; in this case, the relevant characteristics cannot be changed).
(2) Add new products. If your product is not yet sold on Ozon, or you do not want your price to appear on the cards of other products, you can fill in the information yourself.
03. Product upload method
(1) Personal account: If you have fewer categories, you can select products one by one.
Use XLS document to upload products: If there are a large number of products that need to be submitted, you can add all products of one type to one document at a time.
(3) Use API: If you need everyone to submit products automatically.
Note: If more than 85% of the products released by your store in the past 20 days do not meet the requirements of the Ozon platform, the Ozon platform has the right to terminate sales with the store.
04. Post-operation
After successful approval, the product card will appear on the Ozon front desk. If you want to view the product card, please check the “Product → Product List” page and click the link in the product name column.
If you no longer sell the product, you can move it to the archive. In this way, it cannot be displayed with other products.
Through careful preparation and optimization, products can stand out on Ozon and attract more buyers’ attention and willingness to buy. In this highly competitive market, it is crucial to know how to upload products skillfully and promote them. Only by continuous learning and improvement can you achieve better performance and reputation on the Ozon platform.