It is common for Tiktok stores to encounter a second review. The second review means that the Tiktok store registered in the United States received an official email, and after verification, it was found that the store was required to undergo an audit. So how to avoid the second review or even the ban of the Tiktok store, this article will explain this.
The email from the Tiktok store about the second review is as follows:
The second review requires the following information:
1. Pictures of U.S. business registration documents and ID cards, with a handwritten note with the store name and date.
2. Show warehouse documents, inventory invoices, bank statements, IRS documents showing the registered business name and address, or a recent utility bill showing the name and address of your registered store.
The difference between the first and second reviews of Tiktok stores is as follows:
First review: Successful registration means passing the first review
Second review: Stores that have been closed for various reasons after successful registration, and stores that need to provide information for appeal and successfully appeal
Note: Tiktok stores in the United States do not need to be reviewed, which means that not every store will undergo a second review, and even if it passes the second review, it may be reviewed again.
Why is a Tiktok store banned?
1. Violation of platform regulations:
Violation of the Tiktok user agreement or store violations, such as selling counterfeit goods, false orders, imitations, high-risk goods, infringing goods, etc.
2. Content violations:
Direct processing of videos (directly published without editing), watermarks of other platforms or unclear websites, illegal keywords in nicknames or personal signatures, as well as excessive marketing and off-site diversion,
3. Network problems:
Such as poor network stability, insufficient disguise of “scientific Internet access”, frequent jumps of dynamic IPs, etc., which lead to the platform identifying them as Chinese users. Frequent switching of IPs and login devices in stores can easily lead to risks and association problems.
4. Inactive stores:
After the store is successfully registered, if it is not put on the shelves and operated within the specified time, and there is no sales behavior, it will be regarded as bad behavior by the platform and may be banned.
5. Falsification of registration information:
For example, registering a local store by P-picture or purchasing false information, and the store will be directly closed after official review if it is found that it does not match.
6. Fraudulent delivery and transportation:
TikTok Shop has requirements for the delivery timeliness of the seller. It is best to ship the order on the same day and have logistics information. If the fulfillment rate is too low, the store will be closed. If the tracking number provided has no logistics information after 24 hours, the empty packaging is delivered, the delivered product is inconsistent with the actual order, the logistics route is inconsistent with the receiving address, the order and delivery data are inconsistent, etc., all belong to fraudulent shipment and transportation.
If the Tiktok store is reviewed for the second time, the merchant needs to operate according to the information received to avoid canceling the ban on the store.
In summary, all sellers should follow the one-to-one principle, real registration information and clean network IP, fulfill the delivery ability, ensure timely delivery, and avoid the store being reviewed for the second time or even banned.