There are two ways to enter the Best Seller list. The first is to click Departments on the Amazon homepage, select the category you want to view, and then click Best Seller directly to enter the category list products you want to view.
The second method is to open any listing. There will be a corresponding Best Seller ranking list at the bottom of the product description page. After clicking, you can see the Best Seez ranking list of the category where the current product is located.
So how to use the Best Seller ranking list to select products? Sellers first need to determine the category they need to do, enter the Best Seller list of the corresponding category, and then use some product selection tools to analyze the Top 100 products and find their own product selection direction. While analyzing the Best Seller list, sellers can also analyze the New Releases, Movers & Shakers, Most Wished For, Gift Ideas and other lists.
New Releases: Amazon’s list of popular new products based on sales, updated every hour. Sellers can predict the characteristics and trends of hot-selling products from this list.
Movers & Shakers: Products with the fastest growth in the same category within a day. Sellers can find potential products through this list.
Most Wished For: Wish list, consumers will add products that cannot be purchased immediately due to price factors to this wish list, and wait until the price of the product drops before purchasing. If the seller has a product with a relatively price advantage in the wish list, he can conduct research on this product and start from this product.
Gift Ideas: This list is mainly for holiday gifts and gift giving. If the products sold by the seller have gift and holiday elements, you can pay attention to this list to find out the consumer’s tendency to choose gifts. If you lock on a product in the Top 100, the seller can use the Keepa software to view the price and historical ranking of the product, check whether the product ranking is stable, and monitor the ranking of this product in the next period of time. At the same time, sellers also need to use the main keyword to search for products on the front page, analyze the relevant information of the products on the first three pages, and determine the market capacity and competitiveness of the product. Sellers determine whether to make the product by analyzing the product data of the Top 100 and the first three pages of keywords.