First, the location for editing the detailed description is in the Description section of the background.
1. Use code
There is no fixed framework or format for editing detailed descriptions. In order to make the page beautiful and neat, you must use code. Otherwise, the detailed text displayed on the front page will be messy. Description is the only section in the Listing page that requires the use of code.
(1) Line break: <br)
Use the code “〈br〉” at the last character that needs a line break. Example: Amazon is amazing.(br).
(2) Bold: <b)く/b)
Use “〈b〉” and “〈/〉” before and after the characters that need to be bolded.
For example: (b) Amazon is amazing.(/b〉.
The maximum number of characters for the description is 2,000. If the length exceeds 2,000 characters, the system will display “-xxle red words. Cannot save”
2. Optimize the description
It is recommended to optimize the description from the following six aspects.
(1) Design inspiration and company culture Culture)
If the product has design elements or a unique appearance, you can convey product information to consumers based on the design inspiration.
For example, when browsing a certain aromatherapy machine, a seller described the aromatherapy machine like this: The design inspiration of this aromatherapy machine comes from nature. The wood grain decorative design adds an artistic touch to the product. The unique appearance can be well integrated with the simple home decoration style. It is a rare decoration.
After reading this, do you think you have entered an advertisement? That’s right. Online sales cannot let consumers feel the product in real life. What we need to do is to enable consumers to understand and accept the product more realistically. This is the same as the principle of advertising on the screen. If the product is an ordinary public model product, the seller can use the company’s scale and professionalism as the entry point.
(2) Product function introduction (Features)
The introduction of product functions in the detailed description should be more in-depth and comprehensive. If the product has many functions, you can write them out to increase the visual impact.
Similarly, there are also some rules for how to write. Many Amazon sellers edit listings. When editing details, many sellers will use declarative sentences: “My desk lamp has eye protection function, and my product is energy-saving.” This method is very simple and cannot highlight the characteristics of their own products. The following two methods can be used.
The first method: change it into a question sentence.
“Why choose a desk lamp that is harmful to the eyes and consumes electricity?”
Apart from the obstacles of translation, in terms of expressiveness, the former is straightforward, while the latter uses rhetorical questions to highlight the interpretation of the product, and allows consumers to think about the problem themselves. The products are the same, but the feelings they give people are different.
The second method: use the form of self-questioning and self-answering.
Question: Why customers choose our products?
Answer: Because our products are made of the best materials.