Cross-border e-commerce service ecosystem: full chain coverage from infrastructure to professional services
New industries are rough and simple when they first develop, and the same is true for cross-border e-commerce. Even if you miss the import trend and export trend, you can still participate in it by providing services, supplies, and supporting facilities for cross-border sellers, from supply chain to trademark, from platform to promotion, from payment to logistics, from insurance to after-sales, every step of the way. Each link can be derived into a professional business.
E-commerce is everywhere, which means that “Service eCommerce” will also be everywhere. The cross-border e-commerce platform or import and export supply chain system can be divided from bottom to top into different levels such as “infrastructure layer, open layer, service market layer, vertical product layer, etc., and ultimately small and micro enterprises, consumers, free connectors In order to meet the personalized needs of a large number of buyers, many sellers are increasingly focusing on e-commerce transactions and marketing, giving rise to an e-commerce support service industry with specialized division of labor and network effects. and derivative service industries
Various underlying services such as pilot zones, entrepreneurial parks, and e-commerce bases have stepped in; supporting services such as logistics, payment, procurement, and customs clearance have gathered together to connect the value chains between various entities through market power; Translation , training, design, certification, legal and other support services are all on the scene, forming an ecological relationship through face-to-face services. The expansion and collaboration of this kind of e-commerce service industry in different fields and levels has greatly demonstrated the prosperity of an emerging industrial cluster, and the overall scale of the service market is also expanding year by year.
Common service areas
1. E-commerce operation
E-commerce operations cover a wide range of areas, including but not limited to website management, online store decoration, optimization and design, product photography and trademark registration, etc. In addition, there are services such as outsourcing, privacy and information security of internal enterprise management. After-sales customer service is outsourced to overseas locals: software such as foreign trade ERP, product selection and pricing, keyword analysis, purchase, sale and inventory, mobile APP and shipping management are also important components in this field. Operation monitoring, such as competitive product graphics, descriptions, Reviews Q&A, shipping methods, price parameters, daily sales, listing traffic, etc., competition analysis and tracking are equally important.
2. Consulting and training
As the digitalization of the economy accelerates, higher requirements are placed on the speed of updating skills and cross-border markets. Both individuals and enterprises need to continuously improve their knowledge, such as understanding the compliance of customs commodity inspection, special supervision areas, import and export declaration taboos, export settlement and tax refunds, etc.
3. Cross-border talents
The development of international business has placed an increasing demand on professional talents, especially those with both industry knowledge and high technical skills. In addition to talent flow and external recruitment, it is also necessary to strengthen internal talent cultivation and build an internal team and organizational structure with entrepreneurial spirit.
4. Translation
The localized operation of cross-border e-commerce is inseparable from language localization, including web page translation, professional product descriptions, customer service cross-language instant messaging, etc. For example, Xingyun.com multi-language translation, Actneed multi-platform automatic translation and publishing services.
5. Legal services
Legal risk avoidance is crucial when conducting international trade. This includes paying attention to the latest legal developments and practices of customs inspections in various countries, overseas registration, infringement response, licenses, VAT tax returns, cross-border transfer pricing, customs inspections, special legal audits, etc.
6. Marketing Analysis
As the cost of cross-border traffic increases, the cost of acquiring a single customer has also increased. However, traditional marketing methods such as spam marketing have gradually become ineffective. Digital advertising analysis has huge potential. In the future, online marketing will pay more attention to segmentation, precise delivery, performance marketing and boutique marketing.