How to deal with undelivered USPS packages and improve the delivery rate of cross-border e-commerce emails

For cross-border e-commerce, logistics and marketing are both crucial links. When a USPS package fails to be delivered successfully, sellers can take a series of measures to find the package. In order to ensure the effectiveness of email marketing, they also need to master some methods to improve the mail delivery rate.

Steps to deal with undelivered USPS packages

1. Contact USPS: First, sellers should try to contact USPS and communicate with the local post office or mail carrier, because they know the specific situation of the package best. If we could find the postman responsible for the delivery, we might be able to get more clues.

2. Submit a lost mail search request: If initial contact is unsuccessful, you may consider submitting a lost mail search request to USPS. Tracking information for packages is stored in the USPS system, and even packages that have been marked as delivered may be recovered this way.

3. Ask USPS GPS coordinates: The USPS will record the GPS location every time a package is processed. This information can help sellers locate the location of the package. As long as the package tracking number is provided, USPS can provide the approximate location of the package when it was last scanned.

Strategies to improve cross-border e-commerce email delivery rate

1. Use a short subject line: A clear and concise subject line is more likely to entice recipients to open your email. Avoid using overly complex words or phrases that may be mistaken for spam.

2. Optimize the mobile experience: Given that most users tend to view their messages on mobile devices, it’s important to ensure that messages display well on smaller screens like mobile phones. It is recommended to simplify the email content and ensure that the CTA button is easy to click.

3. Control sending frequency: Frequent sending of emails may annoy users and result in the emails being classified as spam. Plan your email sending plan properly to ensure that every email has its value.

4. Build a high-quality email list: Creating targeted email lists by segmenting your audience can increase your email open rates and engagement rates.

5. Purge your mailing list regularly: Remove subscribers who have not interacted with emails for a long time to maintain the quality of your mailing list.

6. Reduce the unsubscribe rate: Unsubscribing not only means losing potential customers, but it may also affect the email service provider’s evaluation of you. Subscribers who are no longer active can be reactivated by, for example, sending out surveys.

Through the above methods, sellers can not only effectively deal with the problem of lost USPS packages, but also improve the effectiveness of email marketing, thus promoting business growth.