Effective strategies for overseas marketing platform groups and cross-border e-commerce popular selections

In today’s digital marketing environment, using the right strategy can significantly increase your brand exposure and sales. This article will discuss how to carry out content marketing through LinkedIn’s selected groups and the popular selection settings in cross-border e-commerce. Both are important means to optimize corporate marketing effects.

Use LinkedIn curated groups for content marketing

Featured groups are a widely used method in LinkedIn marketing. Through these groups, companies can not only share high-value articles and event introductions, but also promote interactive discussions, thereby building a strong business social network. Such groups usually gather a large number of high-quality professionals. After entering such a group, it will help to accumulate personal and brand value, and even import high-quality traffic to the corporate website.

When using groups for content marketing, there are two basic operations:

1. Apply to join the group

   • You need to switch the language to English, and then click “Work” → “Group” to enter the group interface.
   • Click “Discover” to enter the group search page and use keyword search to find the appropriate group.
   • Browse the profile of the selected group to help expand your network more effectively.
   • After selecting, click “Request to join” to apply to join.

2. Create a group

   • You also need to switch the language to English and enter the group entrance through the “Work” → “Group” path.
   • Click “Create group” to create a group, fill in the relevant information, and finally click “Create” to complete the group settings.

Popular selection settings for cross-border e-commerce

In cross-border e-commerce platforms, sellers can add products to popular selection areas, such as the “Store Manager Recommendations” in Taiwan, China, to attract more users to purchase products. This setting can not only reduce the bounce rate of the page, but also allow users to see other products recommended by the seller while browsing product details.

Here are the steps to set up your top picks:

• Enter the Seller Center, find “My Marketing Activities”, and click “Popular Picks” to set up.
• Selected name: This name is for seller reference only and is not visible to users. You can enter up to 24 characters.
• Selected Products: Sellers need to select at least 4 products and a maximum of 8 products, and can adjust the order or remove products that are no longer recommended.

Popular Practical Tips

• Recommend new products: Rapidly increase sales of new products and gain praise from users.
• Recommend potential hot items: Prioritize high-click items based on advertising test click-through rate to accelerate the formation of hot items.
• Recommended traffic models: Increase store sales and reviews, and increase overall exposure.
• Recommended profit items: Focus on promoting high-profit products to increase overall profits.

By effectively utilizing the group function of LinkedIn and the popular selection strategies of cross-border e-commerce, enterprises can significantly improve the effectiveness and revenue of marketing.