WhatsApp Marketing and Basic Operation Guide
The strategy of using WhatsApp for marketing can be divided into several key stages, and it is also extremely important to master its basic operations.
Four stages of WhatsApp marketing
1. Multi-channel traffic diversion
Successful WhatsApp marketing first requires attracting traffic through multiple channels, including advertising on platforms such as Facebook, Google, and Tiktok. In addition, merchants can also use established user channels, such as offline stores or company official websites, to import traffic to WhatsApp to form a private traffic pool, thereby obtaining accurate target users and social distribution members.
2. Lay out the matrix traffic of WhatsApp personal account
Every WhatsApp account should serve as a vital digital asset for connecting with customers, not just a heartless customer service account. Maintain constant interaction and communication with customers through functions such as friends, groups, and status. In this process, it is necessary to lay out the personal account matrix in batches, design multiple roles (such as diversion accounts, transaction accounts, customer service accounts and expert accounts), multi-level (accounts for different stages of diversion, operation and transaction) and a certain number of accounts. This is used to handle traffic and maintain customer relationships.
3. Online communication and customer grouping to promote conversion
For different customer progressive relationships, merchants should design multiple product queues, including products that attract fans, products with low customer unit prices, and products with high customer unit prices, etc. Promote the depth of customer relationships and product transactions by matching different products with customer needs and stages.
4. WhatsApp social network mass messaging to attract new customers
WhatsApp’s social network has opened up a new blue ocean for traffic. Merchants can achieve effects similar to SMS marketing by sending messages directly to unknown friends, making full use of the platform’s advertising reach advantages to attract new customer groups.
5. Fission marketing of e-commerce platforms
When e-commerce companies conduct social marketing, they need to use social e-commerce platforms to carry out mall marketing activities and social fission distribution. Through WhatsApp’s social marketing matrix, combined with Facebook page accounts, brand promotion and customer attraction are carried out, and then customers are introduced to WhatsApp for transaction through guiding products that attract fans, thereby creating a good customer relationship system.
Basic operations of WhatsApp
(1) Download and registration
Users can search and download WhatsApp in the mobile app store, or choose to download the official APK file on their computer. When registering, you need to use your mobile phone number and fill in the verification code to complete the login.
(2) Add friends
The basic operation of adding friends is to save the customer’s mobile phone number in the address book. You need to make sure that the other party also has WhatsApp on their mobile phone, and confirm that the mobile phone number entered is correct; if it is an international call, you need to pay attention to the use of prefixes.
(3) Send broadcast list
The broadcast list feature allows users to send messages to multiple contacts (up to 256) at one time. To create a broadcast list, open WhatsApp and select New Broadcast List. After adding recipients, you can send the message as a normal message. The reply will be presented in the form of a normal one-on-one chat, and other recipients will not be able to see the reply content.
By understanding the above strategies for WhatsApp marketing and basic operations, merchants can carry out marketing activities more effectively and improve customer relationships and conversion rates.