Effective strategies and methods for cross-border enterprises to acquire target customers

In the context of the rapid development of the digital economy, it is particularly important for cross-border enterprises to effectively acquire target customers. Email marketing is an effective strategy in the online field that can deliver relevant product and service information to potential customers based on user needs.

First of all, companies need to clearly define market segments and accurately determine target customers. This is the premise for attracting customers’ attention to the company’s products or services. In order to attract potential high-quality customers, companies can provide distinctive services and stimulate their interest through these services. For example, holding lectures, performances or charity events can effectively establish contact with potential customers. These events are usually carefully planned and involve well-known celebrities or models, and can provide customers with unique experiences that are difficult to obtain through conventional channels. Companies can choose the right time to promote their products during events to direct customers’ attention.

In addition, combining festive promotions is also an effective method. For example, Taobao’s annual “Double Eleven Promotion” event not only promotes the retention of old customers through price cuts and discounts, but also attracts the attention of many potential customers, thereby creating conditions for cultivating high-quality customers in the future.

In terms of advertising and promotion strategies, companies need to carry out effective advertising before other promotional methods to ensure that potential high-quality customers receive product and service information as soon as possible. The effectiveness of advertising is affected by many factors, including the positioning of the advertising theme, the communication effect of the advertising itself, and other related marketing factors. There are complex nonlinear relationships between these factors, so companies need to fully consider them when designing advertisements.

Finally, as a direct communication method, e-mail marketing relies on three basic elements for its effective implementation: the user’s permission, the transmission of information through e-mail, and the actual value of the information provided to the user. When developing email marketing strategies, companies should always focus on these principles to provide potential customers with authentic, credible and attractive information.

To sum up, cross-border enterprises can improve customer acquisition efficiency and achieve business goals through carefully designed market strategies and effective communication channels.