Cross-border direct mail model: detailed explanation of product registration and platform sales process

In the context of the increasingly vigorous development of cross-border e-commerce, companies must understand the specific product registration and sales processes. The following content integrates detailed steps of the relevant processes and is intended to provide reference for relevant companies.

Product registration preparation

1. Prepare detailed list

After completing the registration, the enterprise needs to register the goods with the customs and the national inspection and quarantine department on the Zhejiang Electronic Port Platform. Before filing, you must first prepare the filing details of the product to ensure the accuracy and completeness of the information.

2. Verify the regulations of regulatory authorities

When managing imported goods, companies need to pay attention to the regulatory authorities’ restrictions on the scope, quantity, and price of commodities involved in operations. The specific provisions are as follows:

• Product scope: The negative list issued by the State Inspection and Quarantine Bureau must be followed. For the main content, please refer to Announcement No. 1712 of the Ministry of Agriculture and the General Administration of Quality Supervision, Inspection and Quarantine.
• Quantity requirements: Reasonable quantity and self-use principles should be followed.
• Price requirements:
  • For single indivisible goods, the regulations of “single transaction limit of 2,000 yuan and individual annual transaction limit of 20,000 yuan” must be followed; while for single indivisible goods, the price limit does not apply.
  • Each ticket can only correspond to one order, and the same order cannot be shipped as multiple waybills.
  • The customs will collect cross-border comprehensive tax. For specific policies, please refer to Caishui [2016] No. 18.

Platform sales form orders

1. Upload products to the website

After the product registration is completed, the company can upload the product information to its sales website for domestic consumers to purchase. This is an important step in cross-border e-commerce operations.

2. Consumers place orders

When domestic consumers browse the e-commerce platform and are interested in a certain product, they can place an order. During the order process, consumers need to complete personal registration and provide identity information. Order information includes waybill number, product name, declared amount, quantity, weight, recipient’s name, address, phone number, ID number, order number, etc. It is necessary to ensure that the name matches the ID number, as customs will conduct random checks and verification through the household registration system of the Ministry of Public Security. In this regard, consumers can check the annual personal quota of cross-border e-commerce on the e-port website.

The above processes are the basic steps for enterprises to participate in the cross-border direct mail model. Understanding these contents will help to smoothly carry out cross-border e-commerce business.