Overview of the European e-commerce market and analysis of the Polish e-commerce market

Competition in the European e-commerce market is fierce, and each major platform has its own advantages in different fields. This article will combine the e-commerce platforms in the European market, platform charges, the advantages of international European dedicated line logistics, and the analysis of the Polish e-commerce market to present readers with a comprehensive overview of the European e-commerce market.

1. Overview of European e-commerce platforms

1. Amazon: The Global Expansion of a Market Giant

Amazon has always been one of the leaders in the European e-commerce market, with revenue in 2022 reaching 489 billion euros. Its main markets cover the United Kingdom, Germany, Italy and France. Amazon occupies the e-commerce market in most European countries. It not only ranks first in sales, but also has a huge advantage in user visits. One-third of Amazon’s retail sellers sell products directly on the platform, including many leading brands from well-known retailers.

2. TEMU: Super price model sweeps Europe

TEMU, an e-commerce platform from China, is rapidly rising in the European market with its super price model. TEMU provides products to European consumers at very competitive prices through the M2C model that directly connects factories to consumers. Its products, almost entirely from factories, attract a large number of consumers, although there are few big brands sold among Europe’s top 1000 retailers.

3. AliExpress: the cross-border choice for the European market

AliExpress is very popular in the European market, with a turnover of 119.4 billion euros in 2022. About 20% of Europe’s top 1,000 retailers sell products on the website, with multi-category comprehensive platforms being the main ones. AliExpress is not only expanding in Europe, but also improving its global rapid delivery capabilities by investing in warehousing.

4. Allegro: the leader in Poland’s e-commerce market

Allegro dominates the Polish e-commerce market, with 135,000 merchants and 22 million visits. 30% of Europe’s Top 1,000 retailers sell products on their websites, mainly fashion clothing and accessories, and consumer electronics.

5. OTTO: the leader in the German e-commerce market

OTTO is the leader in the German market, generating approximately US$17 billion in revenue in 2022, and is the second largest seller in the German market after Amazon. OTTO is open to partners through OTTO Marken, providing exposure opportunities for approximately 7 million sellers and brands.

6. Zalando: the fashion giant’s e-commerce platform

Zalando is now a giant in the fashion industry, with more than 51 million active consumers in 25 countries. More than 10% of Europe’s top 1,000 retailers and brands sell on Zalando, mainly fashion clothing and accessories, sports and casual clothing.

2. European station platform charging situation

Amazon Europe platform fees mainly include the following aspects:

1. Registration fee: Before registering an Amazon European store, merchants need to pay a certain registration fee.
2. Platform usage fee: Merchants selling products on the European website need to pay a certain platform usage fee.
3. Product sales fees: When selling products on Amazon Europe, merchants need to pay a certain percentage of product sales fees.
4. Advertising costs: Merchants can choose to place ads on Amazon Europe to increase product exposure and sales.
5. Warehouse fees: Merchants selling products on Amazon Europe need to store the products in Amazon warehouses.
6. Logistics costs: Products sold by merchants on the European site need to be delivered.
7. Return processing fee: If a product sold on the European website is returned, the merchant will need to pay a certain return processing fee.

3. Advantages of international European dedicated line logistics

International European dedicated line logistics has the following characteristics and advantages:

1. Efficient logistics network: International European dedicated line logistics has established an efficient logistics network to closely connect Europe with other regions.
2. Crossing geographical barriers and connecting multiple countries: International European dedicated line logistics can cross geographical barriers and connect multiple countries in Europe.
3. Smooth customs clearance and customs procedures: International European dedicated line logistics has certain advantages in customs clearance and customs procedures.
4. Diverse service options: International European dedicated line logistics provides diversified service options.
5. Provide tracking and visualization services: International European dedicated line logistics usually provides cargo tracking and visualization services.
6. Optimized logistics costs and delivery time: International European dedicated line logistics helps sellers reduce logistics costs and shorten delivery time by optimizing logistics networks and transportation solutions.

4. Analysis of Polish e-commerce market

As the largest economy in Central and Eastern Europe, Poland is an excellent choice for Chinese sellers to expand traffic to new markets. In recent years, Poland’s economy has continued to grow, with per capita GDP reaching US$15,656, and the e-commerce consumer market has huge potential.

1. Excellent geographical location

Poland is located in east-central Europe, bordering Germany to the west, Czechoslovakia to the south, Russia, Lithuania, Belarus, and Ukraine to the east, and the Baltic Sea to the north.

2. Stable and healthy economic environment

Poland is still growing despite the EU’s overall economic downturn. From the perspective of purchasing power, Poland is also one of the countries with the best economic development in Europe.

3. Large young population

Compared with other countries in Western Europe, Poland has a late-mover advantage, with 43% of the population aged 25-54. Since there are relatively many young and middle-aged people, there is a strong demand for online shopping.

4. Social media usage

YouTube is the most used in Poland, with 92% of social media users registered to use YouTube; Facebook ranks second, accounting for 89%.

5. Polish buyers’ preferences

Catholicism is the largest religion in Poland, accounting for 92.9% of the total population; consumers attach great importance to Christmas; from the perspective of consumption motivation, price and convenience are the two factors that Polish online shoppers are most concerned about, 75% and 52% respectively. %.

The above content integrates the content of multiple articles, covering the main platforms and charging conditions of the European e-commerce market, the advantages of international European dedicated line logistics, and the characteristics of the Polish e-commerce market.