How to sell and promote in the e-commerce market: tips and strategies
The booming development of e-commerce platforms has provided sellers with abundant business opportunities. However, while pursuing sales, how to cleverly promote the brand has become a problem that sellers need to think deeply about. This article will explore how to leverage several major trends in the e-commerce market to both sell products and effectively promote your brand.
1. Diversity and rapid adaptability
The Korean e-commerce market is experiencing rapid growth, and sales on major platforms are also continuing to rise. Data shows that the sales of the top 100 e-commerce platforms have reached more than 2 trillion US dollars, and sellers have poured into the online sales market. For sellers, the e-commerce market is diverse and quickly adaptable. They can flexibly adjust products according to changing consumer needs, reduce intermediate costs, and quickly adapt to the needs of future potential customers.
2. Cryptocurrency and various payment methods
The diversification of payment methods has become a major feature of the e-commerce market. In addition to traditional credit cards and digital wallets, cryptocurrencies are emerging as payment methods. Many platforms have begun accepting cryptocurrencies as a means of settlement, giving sellers more options. In addition, providing innovative payment options such as “buy now, pay later” further attracts potential customers, making transactions more flexible and diverse.
3. Certification services for second-hand goods
Consumers are increasingly enthusiastic about buying second-hand goods, which provides sellers with new sales opportunities. The rise of second-hand goods trading platforms, such as South Korea’s largest carrot market, has become an ideal place for sellers to offer second-hand or returned products at discounted prices. At the same time, in order to solve the problem of fake products on the platform, providing authentic certified second-hand products has become a new trend. By selling certified second-hand goods, sellers provide consumers with higher-quality choices and build trust in the platform.
Cross-border e-commerce sales skills
Cross (collocation) selling skills
- Cross-sell discounts on the same products: Discounts on the same products, suitable for products that consumers will frequently purchase in large quantities.
- Cross-selling accessories for the main product: If the seller is selling a product with many other accessories, cross-selling can be used.
- Cross-sell complementary products: Complementary products cannot be part of the original purchase, but can enhance the user experience.
- Cross-selling similar products with low correlation: Even if two products are not closely related, they can arouse consumer interest as long as the price is right.
- Cross-selling similar products with different shapes, sizes, colors, etc.: After consumers buy certain products, they will buy another one that is different from the original product in terms of shape, size, color, etc. Supplementary products for purchased products.
Improve sales efficiency and conversion rate
- Clear target audience: Enterprises need to understand the needs and preferences of target users and provide goods and services that meet their needs.
- Build brand image: Establish your own brand image through store design, product display, customer service, etc.
- Improve product quality and value: Product quality and value directly affect users’ purchasing decisions and satisfaction.
- Optimize sales process and experience: Optimize sales process and experience through order management, payment management, customer service, etc.
- Implement marketing strategies: Attract users through various marketing methods such as coupons, flash sales, and group purchases.
Conclusion
In the e-commerce market, sellers are not only sellers, but also brand promoters. By making flexible use of diverse market trends, sellers can build a brand image while selling products. Cryptocurrency payments, innovative payment methods and certification services for second-hand goods provide sellers with more choices and increase sales channels. In the tide of e-commerce, by seizing the trend, sellers will be able to stand out in the fierce competition and achieve a double harvest of brands and products.
Reference article “How to achieve sales and publicity in the e-commerce market”
Reference article “What are the cross-border e-commerce cross-selling (matching) sales techniques?” 》
Reference article “What are the sales skills of cross-border e-commerce”
Reference article “How to predict cross-border e-commerce import sales?” 》
Reference article “How to do well in export e-commerce sales”
Reference article “Wanquan Cloud E-commerce Sales Skills: How to Improve E-commerce Sales Efficiency and Conversion Rate?” 》