Multi-language mall system helps expand foreign trade business

What is a multi-language mall system?

Multi-language mall system, also known as “multi-language cross-border mall system”, is a mall system that supports display in multiple languages. In the same mall, consumers can choose different language versions according to their needs to better browse products and complete the shopping process. This kind of system helps sellers better explore overseas markets, expand business scope, and serve more diverse customer groups.

Advantages of multi-language mall system

1. The search is more accurate & in line with the usage habits of local users

Multi-language mall systems can better serve overseas users and more accurately convey product value to target customers by using local language information. Globally, a large number of non-English users can perform SEO optimization through local languages ​​to improve the display of information content. Local users can more easily search, access and browse the multilingual mall website, enhancing the user experience.

2. Increase customer trust and enhance corporate image

According to statistics, most users prefer to visit and place orders on websites that use a language they are familiar with. The multilingual mall system can solve the user’s trust problem and improve the user’s trust in the website, thereby increasing the purchase conversion rate. Smooth communication with users using local languages ​​can help enhance corporate image. It is easier for customers to establish trust in a corporate brand in a familiar context, laying a good foundation for the company’s future operations.

3. Avoid fierce competition

As globalization accelerates, competition among many English-language websites has become fierce. In contrast, websites in smaller languages ​​have less competitive pressure. The use of multi-language independent website mall systems can help enterprises quickly open up second and third markets, create new conditions for the development of enterprises, occupy more market shares, and thereby increase revenue.

Independent website building tool

In order to help novices or small sellers better build their own websites, the following is an introduction to several commonly used website building tools:

• Shopify: One of the most popular self-built website systems in the world, it was founded in 2006 and is headquartered in Canada. Users can pay a certain fee to build their own online store using various themes or templates on its platform. Although Shopify’s main markets are concentrated in Europe and the United States, it has also invested in the Middle East market.

• Magento: Shopify’s main competitor, founded in 2008 and headquartered in Los Angeles, USA. Unlike Shopify, Magento is an open source project and is more suitable for experienced developers to operate. Magento pays more attention to the Middle East market, holds industry conferences in the Middle East every year, and has attracted a large number of well-known e-commerce companies in the Middle East as its customers.

• ShopGo: A local e-commerce service system in the Middle East, founded in 2012 and headquartered in Amman, the capital of Jordan. Provide customers with the technology, logistics, payment and other services needed to open stores in the Middle East and North Africa.

• Ecomz: It is also a local startup company in the Middle East, founded in 2015 and headquartered in Beirut, Lebanon. Users can design their own websites for free and pay for features such as multi-language and currency support.

• Zid and Salla: These two companies are both from Saudi Arabia. They are characterized by the backend language being Arabic, which is more suitable for the local market.

Conclusion

In today’s era of digitization and globalization, multilingual e-commerce systems have become an indispensable tool for successful international trade. Whether it is through a multi-language mall system or choosing an appropriate website building tool, it can help companies establish a solid market position on a global scale [[1]].