How cross-border e-commerce companies can save costs through Google promotion and logistics strategies

For cross-border e-commerce, whether it is obtaining more high-quality inquiries and orders through Google promotion or choosing appropriate logistics solutions to reduce costs, these are key factors for its success. This article will explore how to save advertising costs during Google promotion and how to reduce overall operating expenses by choosing a logistics method that suits you.

Google promotes ways to save advertising costs

Add negative keywords regularly

In the process of Google promotion, some inaccurate search terms will inevitably appear. If these search terms are not blocked, clicks and cost will continue to be generated. Therefore, it is necessary to add these inaccurate keywords to prevent ads from appearing in front of non-target audiences. This is one of the important ways to effectively avoid wasting advertising costs. Adding negative words is not a once and for all process. It is recommended that sellers conduct search word surveys every day or at least once a week and add new negative keywords in a timely manner.

Choose an appropriate matching method

Keyword matching methods mainly include broad matching, phrase matching and exact matching. Although broad matching can bring a lot of traffic, it may also bring many invalid clicks; phrase matching requires users to include specified words in the search to display ads; exact matching requires that the search terms are exactly the same as the set keywords. In order to get more accurate traffic and avoid wasting budget, it is recommended that sellers choose phrase matching.

Set a highly relevant landing page

The login page is the first page that users enter after clicking on the ad. The quality of this page directly affects the user’s desire to purchase, which in turn affects the effectiveness of Google promotion. Sellers should choose the most relevant page based on keywords as the landing page. In addition, the login page also needs to pay attention to the opening speed, security and good user experience of the web page.

Write creative advertising ideas

Ad creative writing must include keywords, and it is recommended that each ad group contain 2-3 creatives to facilitate testing of effects. In addition to the title, description and path, the ad creative can also add other information such as phone number, promotion, etc., which not only expands the ad display space, but also attracts users to contact the seller directly.

How to save cross-border logistics fees

For cross-border e-commerce, choosing the logistics method that best suits you is the biggest savings. This includes not only price considerations, but also factors such as stability, timeliness and security.

Price

The lower the better the price is not, but should be based on meeting customer needs and achieving logistics goals. It is recommended that sellers learn more about logistics price dynamics and establish long-term cooperative relationships with logistics companies in order to obtain better prices and services.

Stability

For large-scale cross-border e-commerce sellers, the stability of logistics services is crucial. Stable logistics services can reduce after-sales service costs and help sellers succeed when participating in platform activities.

Timeliness

The timeliness of cross-border e-commerce logistics directly affects customer satisfaction. For example, choosing time-sensitive express delivery in a Christmas gift group purchase event may cost more, but it can bring higher customer satisfaction.

Security

The smoothness of customs clearance, damage rate, and lost items rate are all important indicators to measure the safety of logistics. If there are problems in these aspects, it will lead to high after-sales service costs and customer complaints.

To sum up, when choosing a logistics method, cross-border e-commerce companies should comprehensively consider factors such as price, stability, timeliness and safety, and choose the logistics solution that best suits them to achieve efficient operations and reduce costs. At the same time, during the Google promotion process, advertising costs can also be effectively reduced by regularly adding negative keywords, choosing appropriate matching methods, setting up highly relevant landing pages, and writing high-quality advertising creatives.