In-depth analysis of cross-border e-commerce import supervision and consumption trends

The “Three Orders in One” policy helps cross-border e-commerce comply with regulations

With the launch of the “April 8th New Deal”, the tax system for cross-border e-commerce imports has been further improved. In order to ensure that goods imported through cross-border e-commerce channels can be operated in compliance with regulations, the customs requires that the information on the “three orders” of payment orders, orders and logistics orders be consistent, which is the so-called “three orders matching”. This requirement first appeared in the General Administration of Customs announcement in 2014, and emphasized that cross-border e-commerce companies need to transmit transaction, payment, warehousing and logistics data to the customs to verify the authenticity of each transaction and the accuracy of consumer information. sex.

Specifically, in the “three orders in one” mechanism, the payment order is pushed to the customs by the enterprise with payment qualifications; the order information is transmitted by the cross-border e-commerce platform; and the logistics order is provided by the bonded warehouse warehousing logistics The third-party service provider submits it to customs. Only when the information from these three parties is confirmed by the customs is correct, the goods can be delivered within the country. This regulatory measure not only strengthens the control of cross-border e-commerce at the national level, but also provides strong support for the collection of customs taxes and fees. However, it also raises the threshold for industry entry and requires companies to have corresponding technology development capabilities in order to interface with third-party payment, logistics, bonded warehouses and electronic port systems.

It is worth noting that “three orders in one” may have different implementation standards in different regions. For example, in some places (such as Chengdu and Zhengzhou), in addition to the regular three orders, an additional list needs to be submitted by the customs clearance agency, and the customs clearance agency is allowed to submit order, waybill and payment order information on its behalf, but This is subject to prior approval from the customs department.

Insights on cross-border e-commerce consumption characteristics and trends

Amazon China’s 2016 Cross-Border Online Shopping Trend Report shows that Chinese consumers are increasingly inclined to purchase high-quality rather than simply low-price products. Young consumers, especially the highly educated and high-income group under 35 years old, are still the main force in cross-border online shopping, while family consumption, especially families with children, is gradually becoming mainstream. Among them, female consumers have an increasing influence on decision-making, especially in the fields of maternal and infant products and beauty products. Data shows that Amazon’s cross-border sales during “Black Friday” reached six times that of “Double 11”.

On the other hand, the phenomenon of imported “New Year’s goods” reveals consumers’ pursuit of healthy living. During the 2020 Spring Festival, imported foods focusing on health concepts such as artificial meat, plant-based chicken nuggets, camel milk, etc. became hot-selling commodities. In addition, technological beauty devices and massage devices have also become good choices for gifts, reflecting the new way that the younger generation respects their elders during the Spring Festival. The diversified and personalized demands for imported goods are changing people’s consumption concepts, and cross-border e-commerce platforms are also facing development opportunities.

Import supervision cases warn of the importance of compliance operations

The Youyan case is a typical and important case regarding cross-border e-commerce import supervision. You Yan illegally smuggled clothing from Hong Kong and sold it online. She was eventually sentenced to ten years in prison and a huge fine for tax evasion. This case reminds practitioners that they must strictly abide by the “E-Commerce Law” and other relevant laws and regulations to ensure that cross-border e-commerce business is carried out legally and compliantly. As the scale of the cross-border e-commerce market continues to expand, government supervision will become increasingly strict. Operators should actively adapt to changes and strengthen self-regulation.