Cross-border e-commerce marketing planning framework system and electronic currency supervision strategy

In today’s rapidly changing business environment, whether it is building a cross-border e-commerce marketing planning framework or responding to the challenges brought by electronic currency, enterprises need to be flexible and adaptable.

Notes on building a cross-border e-commerce marketing planning framework

In practice, the cross-border e-commerce marketing planning framework always affects our work. The key lies in how to discover and apply this framework. The following points are worth noting:

1. Suitable for this enterprise: There is no absolutely optimal framework, only the one that is most suitable for the enterprise. This is particularly important because different companies are at different stages of development and face different macro and micro environments.
2. Simplify: In order to adapt to the rapid changes in the market, the model should be simplified as much as possible. For example, at the tactical level, tasks can be simplified into three items: “people-goods-field”, focusing on customer needs and providing suitable products through the most convenient channels.
3. Highlight the key points: Before forming a systematic play method, you should focus on conquering a single task rather than trying to cover everything. This means that at a given stage, companies should focus on a key point in the framework.
4. In-application optimization: Any framework must become more perfect through continuous trial and error and optimization. Planning should not just remain on paper, but should be reflected in practical applications.

13N1 model introduction

For cross-border e-commerce, the “13N1” marketing framework system provides a structured way of thinking:

• Strategic level: market positioning and brand building. This is the core of the entire framework and involves determining the target market and brand positioning through SWOT analysis.
• Tactical layer: Including customers and needs (people), channels (fields), products and their pricing (goods). This layer requires a deep understanding of the target customer group and how the product meets their needs.
• Combat Layer: Covers many aspects such as visual experience, SEM marketing, social media marketing, EDM marketing and service marketing. As technology develops, content at this level continues to evolve.

Electronic currency regulatory strategy

With the popularity of electronic currency, how to effectively supervise it has become a new issue facing governments:

• Establish a dedicated working group: Establish relevant institutions at the central government level, such as a working group within the central bank, to study the impact of electronic currency and make policy recommendations.
• Adjust existing rules: Regulators need to revise old regulations and formulate new standards in a timely manner based on the development of electronic money to ensure the stability and security of the financial system.
• Protecting consumer interests: The current focus of supervision is to create a safe operating environment for the electronic currency system and focus on protecting the rights and interests of consumers.

In summary, whether you are designing a cross-border e-commerce marketing strategy or formulating an electronic currency regulatory policy, you need to take into account changes in industry characteristics and the external environment to flexibly respond to various challenges that may arise in the future.