Effective review and target management of foreign trade teams in cross-border e-commerce operations

In the field of cross-border e-commerce, whether it is operations or live broadcast, review is a key link to improve work efficiency and performance. Reviews not only help summarize experiences and lessons, but also help team members deeply understand the work content of each link and make corresponding improvements.

Effective review of cross-border e-commerce operations

The concept of “review” comes from the terminology of Go, which refers to reviewing and summarizing the entire process after completing a series of work, with the purpose of discovering the advantages and disadvantages and analyzing the reasons behind them. The cross-border e-commerce environment is complex and ever-changing, and no fixed approach can ensure long-term success. Therefore, regular review is particularly important – it allows operators to keep up with market changes and avoid losing out in the competition.

Through repeated review, you can enhance your ability to summarize and think about your work, and gain more inspiration and gains. Although it is impossible to completely reproduce every specific action and scenario, continuous review training will significantly improve an individual’s cross-border operational skills.

Six steps of review for the foreign trade company team

For foreign trade companies, it is crucial to set clear annual sales targets. However, goals alone are not enough. The key lies in how to ensure that goals are achieved through an effective review mechanism. Taking a foreign trade company as an example, its sales target for 2018 was US$60 million, and it finally achieved sales of US$75 million, exceeding expectations by US$15 million. This achievement is inseparable from the company’s strict internal review process:

Review goals

At the beginning of the review meeting, you first need to review the originally set goals and their basis. Each salesperson needs to explain in detail the reasons for setting his own goals. For example, Andy focuses on the US market, Ben targets the European market, and Cindy is optimistic about the emerging markets of India and Southeast Asia.

Comparison results

Next, compare actual results with the original goals to identify differences and explore their causes. This way, team members can gain a clearer understanding of which strategies are working and which areas still need improvement.

Why foreign trade companies should pay attention to review

The review is not only a review of the foreign trade business process, but also a plan and outlook for future development. For individuals, success or failure experiences that have not been reviewed and summarized are easily forgotten; while for companies, it may lead to a sharp decline in performance after outstanding employees leave. Therefore, establishing a systematic review mechanism is crucial to building an efficient and collaborative team.

How do cross-border sellers do a live broadcast review

Live streaming is one of the important means of cross-border e-commerce marketing, and its effect often depends on many factors. In order to improve the live broadcast conversion rate, cross-border sellers should review the following aspects:

Business Model

Determine the target customer group and the value proposition it can provide; at the same time, you also need to clarify your own profit model to ensure that the account content is vertical and monetizable.

Vertical segmentation of product selection

Category based on product characteristics, target audience needs or specific needs to ensure accurate and effective product selection strategies.

Review of people and goods yard

• Personnel Review: Evaluate the anchor’s performance and interaction with the audience;
• Product review: Check whether the product layout in the live broadcast room is reasonable, including the arrangement of traffic flow, profit money, flagship items and the display of selling points;
• Scene review: Review the live broadcast environment settings, such as background layout, lighting effects, etc.

Through careful review of the above steps, cross-border sellers can discover problems in time and make corresponding adjustments, thereby continuously improving the quality and effect of live broadcasts.

To sum up, whether it is the overall operation of cross-border e-commerce or specific live broadcast marketing activities, scientific and reasonable review is an indispensable part of promoting the continuous progress of the business.