How to write efficient cross-border e-commerce product titles to improve SEO effects

In cross-border e-commerce platforms, an excellent product listing can not only bring its own traffic, but also significantly increase product conversion rates and sales revenue. Especially for popular products, high-quality listings are essential. This article will start from the importance of titles, explore how to write efficient product titles, and combine keyword combinations with relevant theories on product titles on cross-border e-commerce platforms to help sellers improve the search engine optimization (SEO) effect of their products.

The role and importance of product titles

The product title is a condensation of the core information of the product. After customers enter the product keywords on the platform, the first thing they see is the product name. A clearly stated product title can not only help customers understand the basic information of the product more quickly, but can also influence the ranking of the product in search results through the keywords in it. As the first matching element of a product, the title directly affects the exposure and click-through rate of the product.

Tospino title writing principles

• Content must be consistent with the true information of the product;
• Grammar must conform to the reading habits of overseas buyers;
• Accurately describe the brand, characteristics, size, materials, etc. of the product;
• Separate words with spaces, capitalize the first letter, and make no spelling errors;
• Avoid incorrect writing of brand names to prevent infringement;
• Keywords do not appear more than twice;
• The title should contain at least 3 words, preferably 120 words;
• Use accurate product keywords and long-tail words to improve rankings.

Keyword combination strategy

Main keywords and modifiers

The main keyword is also called the core word, and some modifiers can be added in front of it to form more keyword combinations. For example: “modifier E + core word A”, “modifier E + F + core word A”, etc. If A is selected as the core word, it should be placed in the second half of the title and two to three modifiers should be added in front of it to facilitate ranking.

Sales keywords, core keywords, attribute keywords and long-tail keywords

• Sales keywords: related to promotional methods, such as “Hot Sell”, “New Arrival”;
• Core keywords: Reflect the product category, such as “Dresses” under women’s clothing;
• Attribute keywords: describe product characteristics, such as color and size;
• Long tail keywords: Non-target keywords, but can bring search traffic, such as “Oversized Women Sweaters”.

Combining the 28/20 rule and long tail theory

The 80/20 rule points out that a few keywords can bring a lot of traffic, while the long tail theory emphasizes that non-mainstream keywords can also contribute considerable search volume. Combining the two into title writing can help reach a wider group of potential customers.

To sum up, writing product titles for cross-border e-commerce platforms is a meticulous job that requires comprehensive consideration of various factors to ensure that the title can accurately convey product information, attract buyers’ attention, and improve search engines. Ranking. By carefully designing titles and rationally laying out keywords, sellers can effectively increase the online exposure of their products, thereby promoting sales growth.