Detailed explanation of cross-border e-commerce search engine optimization strategies and online marketing tools
In the field of cross-border e-commerce, optimizing the cost-effectiveness of search engine charged traffic is crucial. This article will explore how to achieve this goal by improving your keyword’s quality score, optimizing your target website, and utilizing online marketing tools and SEO tools.
Improve your keyword’s Quality Score
In order to improve the cost-effectiveness of paid traffic on Google’s search engine, you first need to improve the quality score in your ad rankings. Quality Score is affected by: keyword’s past CTR, display URL’s past CTR, account history, landing page quality, keyword/ad relevancy, keyword/search relevancy, location performance, ad placement within a certain Factors such as performance on individual sites, target devices, and more. You can check the specific score by clicking the white bubble icon next to the “Keywords” label status in the campaign tab.
Optimize target website
Improve website opening speed
The opening speed of the website directly affects the visitor experience. If the loading speed is too slow, it may lead to the loss of visitors, thus increasing the cost of promotion. To do this, work with the technical team to ensure good server performance and optimize code to reduce load times.
Optimize promotion page
The design of the promotion page should be concise, clear and easy to navigate, ensuring that users can quickly find the information or products they need. A good user experience helps increase conversion rates.
Use internet marketing tools
Official corporate website
The official corporate website is not only a platform for information release, but also an important window for brand image display. Its functions cover many aspects such as network brand building and information release.
Third-party e-commerce platform
Through third-party e-commerce platforms, companies can simplify their e-commerce processes without building complex online malls themselves.
Search engine
Using search engines can enhance brand awareness and increase website exposure.
Social media
Through social networking sites, Weibo, WeChat and other channels, companies can better interact with consumers and enhance brand influence.
Online video
Video content has become an effective means of spreading brand information due to its intuitiveness and appeal.
Online advertising
Online advertising with wide coverage and strong interactivity has become one of the mainstream publicity methods.
Email can be used for a variety of purposes including customer service, market research, and more.
Search engine optimization tools
Webmaster Tools
Google Search Console
Google Webmaster Tools help users understand how Google crawls and indexes site information.
Bing Webmaster Tools
Microsoft Bing Webmaster Tools provides Bing search data feedback.
Traffic Query Tool
Alexa
Alexa provides website ranking information, traffic statistics and other services.
Similar Web
After installing the SimilarWeb plug-in, you can obtain website visits and source details.
Double Click Ad Planner
This tool is designed to help optimize your online advertising strategy.
Website content and image optimization
Website content optimization
Creating valuable and easy-to-understand content is key to making your website more attractive. The content should be engaging and useful, with a clear structure that makes it easy to read.
Image optimization
Although image content is difficult for search engines to identify, proper optimization can still help improve user experience. Optimizations include adding descriptive text and compressing file size without sacrificing image quality.