Comprehensive planning of cross-border e-commerce: from organizational structure to logistics park construction
As a product of the Internet era, cross-border e-commerce has significant differences in its organizational structure and business processes from traditional enterprises. This article will integrate content from multiple dimensions, including cross-border e-commerce organizational structure, marketing planning, logistics park planning, etc., to provide readers with a comprehensive cross-border e-commerce planning perspective.
Organizational Structure Planning
Business Department
The business department is the core of cross-border e-commerce, and its members often need to wear multiple hats, including product development, store operations, promotion, art, etc. Each person is responsible for multiple links, helping to quickly identify and solve problems.
Support
The support department is mainly responsible for supply chain management, including supply chain planning and procurement, warehouse logistics, etc. The supply chain planning department is responsible for inventory turnover rate, number of out-of-stocks, inventory accrual, etc., while the purchasing department needs to focus on arrival rate, cost control, and quality control. In terms of warehouse logistics, domestic warehouse management and overseas warehouse management need to take into account both efficiency and cost.
Backend support department
The backend support department covers finance, legal affairs, IT and other departments. The financial department needs to handle overseas collections, import and export customs declarations, tax refunds and other matters. It also needs to pay attention to the government’s policy changes on cross-border e-commerce in a timely manner.
Marketing planning
Full market insight
Cross-border e-commerce marketing needs to use big data tools to gain insight into regional market and category trends and select markets with high return on investment.
Omni-channel coverage
Independent websites are crucial for cross-border e-commerce, not only to accumulate independent users, but also to avoid the risk of adjustment of e-commerce platform rules.
Full media integration
Reasonably plan the budget for on-site traffic, paid traffic and natural traffic, pay attention to emerging media and regional media, and explore trending media.
Full link optimization
Store optimization involves the establishment of advertising account system, target group positioning, selection of optimization methods, etc., which affects store conversion rate and ROI.
Logistics Park Planning
Logistics Park Overview
Logistics park is a spatially centralized layout of logistics (distribution) centers with unique location advantages, complete infrastructure and technical management.
Park functions
The main functions of the logistics park include cargo distribution, transfer, distribution, circulation processing, port functions, logistics information services, etc.
Planning examples
By strengthening the construction of functional infrastructure, a certain port logistics park has become an important logistics hub serving the Northeast and radiating across the country.
Advertising channels and budget planning
Google Ads
The recommended Google advertising budget is more than $1,000 per month, focusing on search ads, shopping ads, and display ads.
Facebook Ads
The average cost per click for Facebook ads is about $1.86, with a focus on remarketing and dynamic product ads.
Instagram Ads
The cost per click of Instagram ads ranges from 20 cents to $2, and marketing costs need to be increased to remain competitive.
Email Marketing
Email marketing has a high return on investment, but costs such as email platform, copywriting, and design need to be considered.
In-library planning organization
Functional area
The planning of the warehouse area needs to be designed based on the conditions within the warehouse and the business volume, including office areas, shipping areas, incoming areas, etc.
5S method
Warehouse management needs to follow the principles of sorting, rectifying, sweeping, cleanliness, and literacy to improve space utilization.
Safe production
Safety production in warehousing is particularly important. Safety hazards need to be investigated and emergency response plans formulated.
Conclusion
The success of cross-border e-commerce not only relies on a good organizational structure, but also requires comprehensive marketing planning, logistics park construction and warehouse planning. Through scientific and reasonable planning, cross-border e-commerce companies can stand out in the fierce market competition.
The above content integrates the organizational structure, marketing planning, logistics park planning and other aspects of cross-border e-commerce, providing a comprehensive planning perspective for cross-border e-commerce companies [[1].