Canton Fair Exhibition Guide: Frequently Asked Questions and Countermeasures

1. Common problems and solutions at the exhibition

1. How to balance old customers and new customers?

When you are talking to a new customer and an old customer arrives suddenly, you should politely inform the customer you are talking to: “Sorry to bother you, I’ll go say hello.” Then welcome the old customer and ask if they would like Let’s talk about it later or let other colleagues handle it. Never neglect new customers in favor of old customers.

2. On-site quotation issues at the exhibition

If the customer’s requirements are special and it is difficult to quote immediately, you should frankly tell the customer that you need to go back and calculate before you can give an accurate quotation, and ask the customer when he expects to receive the quotation.

3. How to deal with professional problems?

For some very professional issues, the foreign trade salesperson can directly tell the customer that they need to confirm with the project engineer. They can call the engineer on site. If they can be contacted, they will respond on the spot, otherwise they will provide feedback afterwards.

4. Processing of new samples

If the customer requests to take away the only new sample, the importance of the sample should be explained and asked whether it can be delivered by express delivery, etc., or picked up before the end of the exhibition.

5. Other needs of customers

Understand whether customers have shopping or other needs and make corresponding arrangements in advance.

2. On-site follow-up skills at exhibitions

1. No reply after following up with the customer

If the customer does not reply after the exhibition, you can try to call and ask, and give the customer a certain amount of time and space, and do not rush too frequently.

2. Cannot find topic to chat with customers

You can expand the topic by understanding the customer’s interests and hobbies, such as books, movies, music, etc., instead of limiting it to work content.

3. Master the frequency of follow-up

For different types of customers, you can set different follow-up frequencies according to their importance and progress to avoid excessive interruption.

3. FAQs for new customers visiting the factory

1. How does a small factory arrange customer visits?

Small factories can leave a good impression on customers by showing their professionalism and clean working environment. The display should highlight product features and production processes.

2. Number of customers visiting

The number of receptionists should match the number of customers, and other colleagues can join when needed.

3. Meeting personnel level

Determine the level of participants based on the size of the company and customer needs to ensure that attention to customers is reflected.

4. Prepare souvenirs

Choose a small gift that is light and easy to carry and bears the company logo, and briefly describe the meaning of the gift.

5. Coping with language barriers

In the short term, you can seek help from colleagues who are fluent in English, but in the long term, you need to improve your language skills.

6. How to record factory visits

You can use mobile memos to record what customers say and confirm them in a timely manner.

7. What to focus on when visiting with multiple people

The opinions of each customer should be considered comprehensively and the final decision-maker determined.

4. Frequently Asked Questions about Online Canton Fair Live Streaming

1. Traffic source

Acquire traffic through existing customer invitations, on-site natural searches, on-site advertising, and off-site overseas marketing.

2. Store display optimization

Optimize keywords, pictures, copywriting, videos and other content to enhance brand image.

3. Interactive methods

Connect with customers through live interactions, display exchanges, and purchasing connections.

To sum up, whether you are participating in the Canton Fair’s live events or online live broadcasts, you need to be fully prepared in advance, understand your customers’ needs, and respond to various situations with a professional attitude. Through effective communication and reasonable arrangements, customers can be provided with a satisfactory experience, thereby promoting business development.