Improving the response rate of foreign trade development letters: precise positioning and strategy optimization

Under the wave of globalization, cross-border e-commerce and international trade are increasingly prosperous. As an important tool for enterprises to establish contact with potential customers, the importance of development letters is self-evident. However, the development letters sent by many companies often go nowhere without receiving a reply from the other party. This article will delve into how to improve the response rate of development letters, from accurately locating target customers to carefully planning email content, to point out the direction for your cross-border trade.

Accurately locate target customers and find key decision makers

Before sending a development letter, you must first clarify your target customer group and try your best to find the key decision maker (Key Person, KP for short). This can be obtained through the contact information column of the customer’s official website, industry model tools, etc. At the same time, conducting in-depth background investigations on target customers to understand their company introduction, import and export status, domestic suppliers, website content and other information will help to more accurately grasp customer needs and pain points. Foreign trade sellers cannot save time, and it is very important to fully investigate the buyer’s background.

Do a good job with customers and understand their needs and pain points

Customer backtracking is a key step in improving the response rate to development letters. By in-depth understanding of the customer’s industry status, market share, competitive situation and other information, we can better grasp the customer’s needs and pain points. At the same time, paying attention to the latest developments and news from customers can help discover potential cooperation opportunities and entry points. In addition, foreign trade sellers also need to know whether customers already have stable suppliers.

Plan email structure and refine content expression

A successful development letter needs a clear and concise email structure. First, introduce yourself and the company concisely, highlighting the advantages and characteristics; second, use objective and specific data and cases to demonstrate the advantages of the product or service; finally, put forward cooperation intentions and expectations, and guide customers to reply. In terms of expression, pay attention to using a formal and commercial tone, writing fluently and concisely, and avoiding repeated words and long-winded sentences.

Highlight the advantages of products and enterprises, and let data speak

In the development letter, you should highlight your product and company advantages, and use specific information such as data and cases to support your ideas. For example, you can list product performance indicators, market feedback, star customers, etc. to prove your strength and value. At the same time, avoid over-embellishment and exaggeration and remain objective and truthful.

Avoid untimely quotations and communication skills problems

After receiving the quotation, you should promptly reply to the customer as soon as possible and conduct the next step of communication, so that you are more likely to get further responses from the customer. In addition, customers come from different countries and regions, with different cultures, habits, and communication methods. Appropriate communication methods must be used to communicate with customers. Only by improving targeted accuracy can the effectiveness of communication be apparent.

Choose a suitable time to send emails

Not only must you send the development letter to the right person, but you must also choose the right time to send it. In order to increase the reading rate and response rate of emails, foreign trade sellers need to calculate the time difference in the buyer’s country and send the email to the buyer’s mailbox at the most appropriate time.

Imitate first, then innovate, and continuously optimize and improve

For beginners, you can refer to some successful development letter templates and cases, imitate first and then innovate. At the same time, you can also use AI generation tools to assist in writing development letters, but you need to pay attention to proofreading and modification to ensure the quality and accuracy of the email content. Through continuous practice and optimization, the response rate to development letters will gradually increase.

Track email after sending

Whether the sent email is received, clicked to read, when to view it, the last time it was viewed, and whether the product link was clicked, all need to be viewed and analyzed by foreign trade sellers. Not only can they be improved based on the theme of the email content, but also You can better understand the buyer’s intentions and be more confident about closing the deal.

Improving the response rate of development letters requires efforts in multiple aspects such as accurately locating target customers, doing a good job in customer background, planning email structure, highlighting product and corporate advantages, avoiding SPAM filter words, and imitating first and then innovating. Only by continuously optimizing and improving the quality and effect of development letters can we stand out in the fierce market competition and win more cooperation opportunities and market share.