Foreign trade business proactively develops customers and offline expansion strategies

In foreign trade business, proactively developing customers is a very important link. Whether through online or offline methods, the purpose is to find accurate customer groups and key decision-makers. This article will combine online and offline methods to introduce in detail how to develop foreign trade customers efficiently.

Methods to proactively develop customers online

Accurately locate customer groups and key decision makers

When actively developing customers, you should target B-side customers, such as dealers, agents or the person in charge of large equipment using factories. These customers can bring long-term and stable orders to the company, or the product and equipment have high value and added value, and the input-output ratio is good. Accurately targeting customer groups can not only improve the efficiency of developing customers, but also increase the success rate.

Use search engines and social media to obtain customer information

Through the search engine, you can use product keywords and email suffixes to search for target buyers of similar products, record their contact information, send development letters or contact them directly by phone. In addition, you can also actively obtain customer information through social media such as WeChat, Facebook, LinkedIn, Twitter, etc.

Use customs data to analyze target markets and competitors

Customs data contains the most authentic import and export transaction records of each country, which can be used to analyze target markets, gain insight into industry changes, understand competitors, etc. Through customs data, the contact information of the buyer’s company can be mined to contact customers in a targeted manner.

Use the foreign trade B2B platform to expand the amount of information released

The foreign trade B2B platform is an indispensable channel that can expand the amount of information released and increase the possibility of interested customers. For newcomers to foreign trade, the foreign trade B2B platform can provide a backing to help expand customer resources.

Methods to develop foreign trade customers offline

Participate in domestic and foreign exhibitions

Domestic exhibition

• Comprehensive exhibition: It provides the opportunity to attract a large number of foreign buyers, but it should be noted that the scale of the exhibition is large. If customers are not invited in advance, it may not be possible to find cooperation partners.
• Industry-based exhibitions: Professional industry exhibitions can reach more targeted buyers and improve communication efficiency.

Foreign exhibitions

Participating in foreign exhibitions is an excellent opportunity to understand the local market and showcase products. This approach will directly reach the target market, especially for those customers who are unwilling to travel to China to attend exhibitions.

Use the exhibitor directory

The exhibitor directory is an important way to form a customer database.

Going abroad to visit customers with strangers

Although this method is rarely used in foreign trade, visiting customers directly will leave a deep impression on them.

Referral from old customers

Use old customer resources and contact more interested customers through customer introductions.

Exchange with industry associations

Industry associations are an important way to obtain industry information and customer resources, and are of great significance for in-depth understanding of industry markets and business expansion.

Offline development of foreign trade customers is a very effective way to expand customers. By participating in exhibitions, participating in foreign exhibitions, and making clever use of exhibitor lists, we can help companies quickly reach more potential customers and provide more opportunities for corporate development and business expansion.

Conclusion

Whether it is online or offline, developing foreign trade customers requires precise positioning of customer groups and key decision-makers to improve the efficiency and success rate of developing customers. Through the above methods, foreign trade salesmen can better carry out customer development work and create greater value for the enterprise.