Ningbo cross-border e-commerce: in-depth analysis of characteristics and development status
As a modern international port city, Ningbo not only plays the role of a shipping and ocean trade distribution center and logistics center for Zhejiang Province and even East China, but it is also very impressive in the field of cross-border e-commerce. Ningbo’s cross-border e-commerce pilot has always been at the forefront of the industry, especially in the following aspects:
Cross-border purchases provide credit endorsement for enterprises
Ningbo’s “cross-border shopping” platform is not only a public service platform, it also prints its own LOGO on corporate product pictures to endorse cross-border e-commerce companies. For example, on the Tmall International platform, all product display pictures that have passed through Ningbo customs clearance will bear the unique cross-border purchase logo, which undoubtedly increases consumer trust.
Innovative practices in anti-counterfeiting traceability applications
All imported goods cleared through Ningbo’s cross-border e-commerce pilot are affixed with an anti-counterfeiting traceability QR code. Consumers can scan the code to query the product name, country (place) of origin, importer/agent, import Detailed information such as port, customs declaration date, customs declaration number, etc. In addition, the anti-counterfeiting traceability information of some products even extends to overseas locations, including overseas purchasing locations, product barcodes, overseas warehouses, transportation tools, etc., which greatly enhances product transparency and security.
Unique import pilot model
In addition to traditional direct purchase imports and bonded stocking, Ningbo has also launched an innovative model of “bonded collection”. This model allows merchants to pre-sell goods to consumers first, then purchase in bulk from abroad based on centralized orders and transport them into the bonded area, and finally pick and ship them from the bonded area. Compared with the traditional model, the bonded collection model not only avoids inventory risks, but also reduces warehousing costs. At the same time, it can also enjoy lower international logistics costs, thereby better meeting the diversified needs of enterprises.
A solid foundation for the development of cross-border e-commerce in Ningbo
Since 2010, Ningbo Free Trade Zone has begun to build an imported goods market. So far, it has built an imported consumer goods display and trading platform of about 300,000 square meters, and attracted more than 600 member companies to settle in, making it the largest physical imported goods market in China. One of the markets. In addition, a complete imported product traceability system has been established here to ensure that every product can be accurately tracked.
The inspection and quarantine department implements risk classification supervision for goods entering the bonded area, and requires e-commerce platforms to affix an anti-counterfeiting traceability QR code to each product. When the goods arrive at Ningbo Airport, except for a few cases that require unpacking and inspection, most of the other packages can be quickly cleared as long as the information is complete, which greatly improves customs clearance efficiency.
To sum up, despite being located between Shanghai and Hangzhou, Ningbo has made remarkable achievements in the field of cross-border e-commerce and demonstrated strong development potential by virtue of its unique geographical advantages and policy support.
Reference materials:
- “Three shortcomings in China’s cross-border e-commerce”
- “Three Characteristics of Ningbo Cross-border E-commerce”
- “Ningbo “Cross-Border Shopping””