Analysis of Indonesian online shopping group preferences and key points of overseas logistics for portable energy storage products
In recent years, with the development of the epidemic, the number of online shopping consumers in Indonesia has increased sharply, the installation rate of shopping applications has increased significantly, and the traffic of various e-commerce websites has also increased significantly. So, who are the main groups of online shopping consumers in Indonesia? What are their consumption preferences?
Main online shopping groups and their preferences
Consumers who put “convenience” first
The main reason why these consumers choose online shopping is to save time and obtain maximum convenience. They usually live in crowded and bustling areas and are very interested in popular electronic products.
Baby Mom
Moms who take care of their children and do housework every day are often the main force in online shopping. Since they don’t have much time to go shopping, online shopping has almost become the only way to shop.
Career-focused young people
This type of online shoppers are usually young people who start their own businesses. Due to lack of manpower, they will place orders online and choose door-to-door delivery.
Millennial Muslims
The purchasing power of Muslim online shoppers born during the millennium cannot be ignored. They tend to choose products that are consistent with their religious beliefs and follow fashion trends.
Factors affecting consumer shopping
According to a survey by Deloitte, the factors that influence consumers’ shopping decisions include: whether the price-performance ratio is high enough (26%), product evaluation credibility (14%), practicality (31%), and the strength of offers and discounts. (12%) and product variety (17%).
Overseas warehouses help cross-border e-commerce
With the acceleration of globalization, overseas warehouses have become an important part of cross-border e-commerce. It can help sellers provide the same localized services as foreign e-commerce companies and use the advantages of manufacturing in China to participate in international competition. By converting scattered international parcels into bulk transportation, overseas warehouses not only reduce transportation costs, but also improve distribution efficiency. Once a consumer places an order, overseas warehouse staff will quickly complete a series of logistics procedures such as picking, packaging, placing orders, and shipping to ensure that the goods reach consumers faster, safer, and more accurately.
In addition, overseas warehouses can also help solve the problem of returns, improve consumers’ shopping experience, and enhance the overseas competitiveness of my country’s e-commerce companies.
Key points for portable energy storage products going overseas
With the global energy transition and the growing demand for outdoor activities, the portable energy storage market has ushered in unprecedented development opportunities. This type of product is widely welcomed by consumers because of its features such as moderate capacity, sufficient power, simple operation, and strong portability.
For portable energy storage products, optimizing the logistics supply chain is one of the keys to success in going overseas. First, products need to be securely packaged and labeled to prevent damage or safety incidents during transportation. Secondly, it is crucial to find a reliable logistics partner, which requires sellers to choose professional cross-border e-commerce logistics companies with rich experience and complete qualification certificates.
In short, whether it is an in-depth analysis of the Indonesian online shopping market or the problems faced by portable energy storage products going overseas, sellers need to carefully study and respond to them in order to better serve global consumers.