How to improve the accuracy and completeness of export e-commerce information: the combined application of channels and methods
The 4P (Product, Place, Price, Promotion) in the marketing mix is a classic method to achieve stability and efficiency. In order to improve the accuracy and completeness of customer information, we need to flexibly combine various channels and methods. This article will explore different combination strategies that should be adopted in different situations.
Selection of information channels in different regional markets
According to the specific conditions of different countries or regions, it is crucial to choose appropriate information channels. For example, for countries with customs data intelligence, priority should be given to using customs data; while for regions without customs data, other methods such as information search, professional directories or industry websites can be considered.
Combined solutions for different types of customers
In the same market area, different types of customers require different combination solutions. For active importers, it is recommended to use customs data or directories; for potential importers, regional directories can be used in conjunction with industry websites.
Acquisition of information based on product characteristics
Product features also affect how information is obtained. For example, standard industrial products are suitable for using customs data due to their relatively single customs code. However, for some products that are covered under the same customs code with large differences, it is more suitable to use directories, industry websites and search engines.
Exporter scale and information acquisition strategies
Large exporters usually pay more attention to in-depth and complete information, so they recommend using the services of professional agencies; while small and medium-sized exporters prefer more cost-effective channels such as search engines, industry websites, and free trade sites. However, as enterprises develop, small and medium-sized enterprises may gradually turn to more professional information and intelligence services.
Combining tradition and modern technology
Although the Internet has become the main means of obtaining information, in some cases, it is still necessary to rely on traditional methods, such as through trade promotion agencies, intelligence companies, etc. At this time, the Internet can help us find these institutions faster and investigate their credibility and other user reviews.
Main information sources and their effectiveness ranking
- Previous inquiries received by our company: Organizing this information can help identify potential opportunities.
- Target country market customs data: This type of data can provide detailed importer information.
- Professional international trade information organization: such as Kompass and Dialog.
- Industry Buyers List: Provided by other professional information agencies.
- Industry website: Concentrates important buyer information in the industry.
- China Customs Export Records: Used to research competitors.
- Market research organizations for target markets: Help develop new markets.
- Search engines and business websites: All types of customer information can be queried.
- Trade association and chamber of commerce publications: Provide B and C customer information.
Conclusion
Through the above analysis, it can be seen that the key to improving the accuracy and completeness of export e-commerce information lies in the flexible use of multiple channels and methods according to specific circumstances. Whether targeting different regional markets, customer types or product characteristics, corresponding combination strategies need to be formulated to better serve the company’s overall marketing goals. At the same time, when using various resources, we must also pay attention to maintaining customer privacy and information security, and establish a complete customer relationship management system to achieve sustainable development.