New model of foreign trade marketing in the “Internet +” era

In the “Internet +” era, both foreign trade companies and the shipping market are seeking new marketing models and growth points. For foreign trade companies, it is particularly important to choose marketing channels that suit them. This article will explore the new model of foreign trade marketing and its application in different fields under the background of “Internet +”.

Application of new O2O model in marketing of imported goods

The O2O (Online to Offline) model, that is, the online to offline marketing model, has become an important means of marketing many imported goods. By paying for offline goods or services online, and then picking up the goods or enjoying services offline, the core of this model lies in the convenience of online payment. The imported consumer goods market provides online ordering, home delivery or store pick-up services by setting up distribution stations or cooperative outlets near residential areas, such as imported fruits, beverages, cakes, dairy products, etc. In addition, the application of the sharing economy also provides new ideas for the marketing of imported goods, such as shared borrowing of imported books or delivery services through third-party platforms.

The importance of precision marketing on the Internet

With the development of network technology, netizens are faced with the problem of information explosion. How to filter out information that is useful to netizens and has marketing value to enterprises from massive amounts of information has become an urgent problem that needs to be solved. Personalized technical means, such as website recommendation systems, can help users filter out the information they need from the Internet to achieve precision marketing. E-commerce websites, media information websites, communities, etc. are gradually introducing in-site personalized recommendation systems for precision marketing.

Innovative development of “Internet + foreign trade”

The “Internet + foreign trade” model, especially cross-border e-commerce, provides a platform for a variety of innovative products and services, improves the export capabilities of small and medium-sized enterprises, and lowers industry entry barriers, turning them into “small and micro multinational enterprises” . The development of cross-border e-commerce will help optimize the foreign trade industry chain, help traditional foreign trade companies transform and upgrade, help entrepreneurship and innovation and small and medium-sized enterprises quickly enter the foreign trade market, capture new changes in the market, and create more international brands.

The different stages and characteristics of cross-border e-commerce

The development of cross-border e-commerce has gone through three stages: information display stage, online transaction stage, and full industry chain service online stage. The 1.0 stage of cross-border e-commerce mainly provides information display services, the 2.0 stage realizes the optimization and integration of information, services, and resources, and the 3.0 stage further promotes the comprehensive onlineization of the foreign trade activity industry chain.

Cross-border e-commerce 1.0 stage (1999-2003)

At this stage, the main purpose is to display corporate information and products on a third-party Internet platform, so that more overseas buyers can learn about domestic suppliers’ information and promote the growth of transaction volume.

Cross-border e-commerce 2.0 stage (2004-2012)

At this stage, cross-border e-commerce platforms no longer simply provide information display and consulting services, but also gradually include offline transactions, payment, logistics and other links, truly realizing online transactions in cross-border trade.

Cross-border e-commerce 3.0 stage (2013 to present)

With the development and popularization of the e-commerce model, the main user groups of cross-border e-commerce have gradually transformed into groups with strong production capabilities such as large factories and foreign trade companies.

Conclusion

Whether it is the application of the O2O model in the field of imported goods, Internet precision marketing, or the different development stages of cross-border e-commerce, they all reflect the importance and innovation of “Internet +” thinking in foreign trade marketing[ [1]. Only by constantly innovating and keeping up with the times can enterprises stand out in the fierce market competition.

Through the above analysis, it can be seen that “Internet +” has not only changed the traditional foreign trade marketing method, but also brought new opportunities and development space to foreign trade enterprises. Enterprises should actively embrace changes and make good use of Internet tools to achieve their own transformation and upgrading.