Preparation work for export enterprises and analysis of cross-border e-commerce export products

The successful operation of export enterprises in overseas markets is inseparable from adequate preparations, especially in the preparation of company manuals, marketing strategy planning, and product selection. This article will comprehensively elaborate on the key points that export companies should pay attention to in the international market based on the content requirements of the export company manual, export preparations, mainstream models of cross-border e-commerce and types of export products.

Content requirements for export enterprise manuals

For any export business, a corporate website and company brochure are important tools to enhance customer trust. The company manual of an export enterprise should at least include the following elements:

1. Chinese and English: Ensure that non-local customers can easily understand.
2. Exquisite design: Enhance corporate image.
3. Content consistency: The manual should have less content than the website, but should be consistent, and mark changes to the website content.
4. Image balance: Both the hard image and the soft image of the company should be taken into consideration, such as the communication of corporate culture.
5. Consistency of promotional materials: Ensure that the company name, logo, colors, fonts, and nouns are consistent across all materials. This is especially important for companies that follow the CIS system.

Preparation for export marketing

Successful export marketing requires systematic preparation, including talents, hardware, software and materials. It is vital to recruit a qualified export marketing manager with knowledge of international trade and marketing. Through market research and formulation of strategies, it helps to achieve international market goals.

In addition, the performance of export companies at exhibitions can also significantly affect their market influence. For example, the use of modern tools such as iPad can enhance the display of product features at the exhibition, increase customer interest and deepen customers’ impression of the company.

Export strengths and product types of cross-border e-commerce

Under the current global economic situation, cross-border e-commerce has become a new channel for China’s exports. Light industrial products occupy an important position in this field, including the traditional manufacturing industry in Jiangsu and Zhejiang regions, meeting the needs of emerging markets with high-quality and low-price goods. For example, Alibaba’s “AliExpress” has performed well in the Russian and Brazilian markets, fully demonstrating the huge potential of cross-border e-commerce.

The product types exported by cross-border e-commerce cover a wide range of products, including but not limited to:

1. Fashion Clothing and Accessories: Meet the individual needs of consumers and attract global buyers with international design styles.
2. Electronic products and consumer electronics: Exports of high-tech products such as smartphones and tablets are increasing day by day.
3. Home and Decoration: Consumers’ emphasis on home quality has driven demand for home products.
4. Beauty and Personal Care: Endorsed brands and unique R&D technologies are favored in this sector.
5. Food & Beverages: Promotion of specialty foods and beverages reinforces consumer interest in global flavors.
6. Sports and outdoor goods: Sporting goods and fitness equipment have seen an increase in demand as health awareness grows.
7. Children’s toys and educational products: Innovative design and high quality build parents’ trust in children’s products.

Conclusion

Cross-border e-commerce provides export companies with unprecedented market opportunities. Through carefully prepared corporate manuals and thoughtful marketing strategies, companies can not only enhance their market competitiveness, but also effectively expand global sales channels. Facing fierce market competition and complex compliance requirements, export companies need to be prepared at all times to achieve sustainable development goals.