Comprehensive guide to cross-border e-commerce product promotion

1. Promotion process and precautions after product launch

For the Amazon platform, the weight of the store is not as important as the product itself. Therefore, as long as the product quality is good and appropriate operating methods are used, sales can be guaranteed.

1. Fill in the list information

• When uploading a listing, you need to accurately fill in the product packaging size and weight, try to be smaller than the actual goods, and set a maximum purchase quantity for each listing.

2. New product promotion

• After a new product is put on the shelves, it should get at least 10 QA (questions and answers) within the first three days, and keep answering about 3 per week until all questions are answered.

3. Promotion plan

• Fill out the promotion plan form and submit it to the supervisor for review. After passing, it will be executed as planned and the records will be updated daily.

4. Promotions

• Set up 10% off coupons to stimulate initial sales.
• You must obtain the consent of your supervisor before signing up to participate in promotional activities such as Lighting Deal.

5. Keyword management

• Adjust promotion strategies based on the daily keyword registration form.

6. Stocking planning

• Be prepared to stock up in advance and understand the delivery date and logistics timeliness.

7. Sales strategy adjustment

• If the promotion is blocked, the reasons should be found from the pictures, titles, detailed descriptions, keywords, etc.

8. Clearance decision

• Removal decisions should be made based on data analysis and consultation with department leaders.

2. Promotion skills of WeChat groups and Moments

Key points for WeChat group promotion

• Provide value: Share valuable information based on the needs of group members.
• Red envelope interaction: Red envelopes are distributed regularly to increase group activity.

Tips for promotion in Moments

• Content is King: Make sure your content meets the needs of your target audience.
• Avoid over-promotion: Avoid publishing product information frequently to avoid being blocked.

3. Cross-border platform internal optimization and marketing tools

Platform e-commerce internal optimization

• Use the classification system provided by the platform to increase product exposure.

Baidu Marketing Promotion

• Create authoritative encyclopedia entries as one of the marketing tools.

4. Email marketing and customer relationship maintenance

Email marketing strategy

• Recommended to subscribe to stores to keep in touch with customers.
• Carry out various promotional activities to attract new and old customers.

5. Cooperation between social media and KOL

Social media marketing

• Use social platforms such as Facebook and LinkedIn for brand promotion.
• Cooperate with KOL to promote products and enhance user stickiness.

6. Independent website external link construction strategy

Building high-quality external links

• Avoid purchasing low-quality external links and choose industry-related websites to exchange friend links.
• Regularly publish external links to keep the website active.

7. Cross-border promotion methods of game products

Game product promotion channels

• Social media paid advertising: Get brand exposure quickly.
• KOL marketing: Attract target users through opinion leaders.
• Google Ads: Use UAC to promote mobile games.

8. Combination of free and paid cross-border independent station promotion

Free promotion methods

• Social media content marketing: Create interesting content to attract more attention.
• E-mail marketing: maintain customer relationships at low cost.
• SEO optimization: Improve natural search rankings.

Paid promotion methods

• Google Ads: Covers a wide range of user groups.
• Microsoft Advertising: Reach different audiences.
• Internet celebrity cooperation: Use celebrity effects to drive sales.