A review of foreign trade export opportunities and countermeasures during the Olympic Games

Foreign trade export opportunities during the Olympic Games

During the Olympic Games, the demand for food and beverages increased significantly, bringing many opportunities for foreign trade exports. Key opportunities include:

1. Spectator needs: A large number of domestic and foreign spectators need a variety of food and beverages when watching the game, including snacks, convenience foods and beverages, etc.

2. Athlete Needs: Athletes require specific nutritional foods and beverages, such as sports drinks, energy bars and nutritional supplements, to maintain their energy and health.

3. Needs of event organizers: Staff and volunteers need a large amount of food and beverages during the event, and foreign trade companies can provide products that meet large-scale supply.

4. Specialty Products: Introduce food and beverages with local or cultural characteristics that can attract the attention of international tourists and audiences.

5. Gifts and Souvenirs: Export food and beverages as Olympic-related gifts and souvenirs, especially limited-edition products packaged with Olympic logos.

6. Catering services: Cooperate with event catering service providers to provide all types of food and beverages required for the event.

7. Social Events and Celebration Occasions: There will be various social events during the Olympic Games, providing a market for demand for many types of food and beverages.

8. Brand Promotion: Use the Olympic Games as a global platform to increase brand awareness and expand the international market.

Strategies for dealing with exchange rate fluctuations

During the Olympic Games, cross-border e-commerce faced the challenge of exchange rate fluctuations, which affected sales revenue and profits. Therefore, companies that only rely on product opportunities need to take specific measures to deal with the impact of exchange rate fluctuations on sales:

1. Contract currency selection: When signing a contract, choose the domestic currency or a stable international currency as the contract currency to reduce the risk of exchange rate fluctuations.

2. Locked exchange rate: By agreeing on a fixed exchange rate, during the performance of the contract, no matter how the exchange rate fluctuates, settlement will still be carried out according to the agreed exchange rate.

3. Use financial derivatives: such as foreign exchange futures, foreign exchange options, etc. to help cross-border e-commerce companies effectively hedge when exchange rates fluctuate.

4. Adjust price strategy: Appropriately adjust selling price according to exchange rate changes to enhance product competitiveness.

5. Optimize supply chain management: Negotiate with suppliers to adopt long-term supply contracts, stabilize raw material prices, and optimize logistics to reduce costs.

Key measures to ensure timely delivery

It is crucial to ensure timely delivery of foreign trade export products during the Olympics, and companies should adopt the following strategies:

1. Advance planning and market demand analysis: In-depth analysis of the needs of delegations, athletes and spectators from various countries, and arranging production plans in advance to ensure on-time completion.

2. Strengthen supply chain management: Establish close cooperative relationships with suppliers to ensure timely supply of raw materials and monitor the production process.

3. Improve production efficiency: Use advanced production technology and equipment to optimize the production process and improve workers’ operating skills.

4. Strengthen quality control: Strictly control to ensure that every export product meets relevant standards to meet the Olympic Games’ high requirements for product quality.

5. Close communication and policy attention: Maintain close contact with customers and pay attention to changes in policies and regulations in a timely manner.

Foreign trade export policies and regulations

During the Olympic Games, foreign trade exports will face specific policies and regulations:

1. Trade liberalization and facilitation policies: The government may take measures to reduce trade barriers, simplify customs clearance procedures, and improve the efficiency of goods circulation.

2. Intellectual Property Protection Regulations: Exported products must ensure that they do not infringe on the intellectual property rights of others to avoid legal liability.

3. Product quality and safety standards: Relevant standards must be strictly followed to ensure product safety.

4. Environmental protection regulations: Emphasize sustainable development and improve environmental protection requirements in foreign trade exports.

5. Tax policy support: The government may introduce some preferential measures, such as tax reductions and exemptions, to encourage foreign trade exports.

To summarize, during the Olympic Games, foreign trade export companies need to plan in advance, strengthen management, improve efficiency, strictly control quality, and pay close attention to policies and regulations to seize the business opportunities brought by this special period.