Independent website optimization and product selection strategies that cross-border e-commerce sellers must know

In the fiercely competitive cross-border e-commerce environment, independent website sellers need to master a variety of knowledge to improve business conversion rates, understand market product selection and tax policies, etc. This article will combine multiple reference materials to systematically introduce the pop-up function settings, product selection considerations, tax policies, effective tracking rates, keyword settings, etc. for independent station optimization to provide guidance for cross-border e-commerce sellers.

Effective settings for pop-up function

In the modern network environment, pop-up windows are an important tool to improve the conversion rate of independent websites. However, despite their importance, many users are often disgusted by pop-ups, believing them to be hidden advertisements. Therefore, the design principles of pop-up windows include the following aspects:

1. Define pop-up context: Before setting up a pop-up window, sellers should clarify its purpose—for example, whether it is to guide reading, promote promotions, or restore customers, etc. The design should be based on different contexts.
2. Unique design style: The visual design of the pop-up window needs to be different from other websites. Simple and attractive content can better attract users’ attention.
3. Theme and Encouraging Title: It is recommended to use a clear and motivational title to indicate the benefits of users filling in the information and avoid blindly collecting user data.
4. Highlight discount information: If the discount details are clear in the pop-up window, it can significantly increase the user’s willingness to browse further.
5. Personalized button design: Appropriate call-to-action language can help increase user click-through rates.

Product selection strategy for the Spanish market

Cross-border e-commerce sellers need to pay special attention to buyers’ consumption habits and product types when selecting products. Here are three important things:

1. Best-selling products by gender: Data shows that while male and female buyers are roughly evenly matched, their shopping preferences differ. Women tend to buy fashion, beauty, home and electronic products, while men prefer electronic products, sporting goods and books.
2. Consumption Habits Affected by the Epidemic: During the COVID-19 epidemic, users purchased fewer types of shopping, with a particular preference for home furnishings, books, and auxiliary medicines, and the demand for fashion products was relatively reduced.
3. Different types of buyers: The market can be divided into three types of buyers: intensive (high frequency and consumption), habitual (medium frequency and consumption) and occasional buyers (low frequency But high unit price). Consumer product preferences differ among these groups.

Cross-border e-commerce tax policy

The implementation of the new e-commerce law has relaxed the tax regulatory policies for cross-border e-commerce. Mainly reflected in the following aspects:

1. Import transaction limit increase: The single transaction limit is increased from 2,000 yuan to 5,000 yuan, the annual limit is increased to 26,000 yuan, and the corresponding commodity types are also expanded.
2. Secondary sales prohibited: Cross-border imported goods are only for consumption or gifts, and secondary sales through e-commerce channels are prohibited.
3. Return Goods Requirements: Returned goods must be returned in their original condition within 30 days.

Effective tracking rate maintenance

According to Amazon’s new policy, self-delivery sellers must have an effective tracking rate of more than 95%, and it is crucial to cooperate with specific carriers. For packages shipped after July 1, 2023, if the value exceeds US$5, full tracking is required. Packages worth less than $5 still need to be tracked with at least one scan.

Keyword setting strategy

Keyword settings for independent sites are crucial to improving search engine rankings. Sellers need:

1. Choose appropriate keywords: Avoid choosing keywords that are too broad or specific, consider users’ search habits, and give priority to keywords with large search volume but low competition.
2. Analyze keyword competition: Evaluate the competition of keywords to find suitable target keywords.
3. Use long-tail words and blue ocean words: Focusing on keywords provided by fewer suppliers in the market can reduce competition.

Application of AI translation

The development of artificial intelligence provides efficient translation solutions for cross-border e-commerce. AI translation usually adopts rule-based, instance-based and statistics-based methods, which can quickly and accurately process multi-language content, help sellers break language barriers and improve user experience.

The role of friendly links

As an important form of online cooperation, friendly links can increase the website’s exposure and traffic. By recommending each other, sellers can not only increase their visibility, but also allow new websites to be indexed by search engines faster.

To sum up, cross-border e-commerce sellers need to fully understand key elements such as pop-up window settings, product selection strategies, tax policies, effective tracking rates, keyword optimization and other key elements in the business process in order to occupy the fierce market competition. Advantages. I hope this article can provide practical help for sellers’ operations.