Cross-border e-commerce product selection strategy and practical guide

In the field of cross-border e-commerce, product selection is one of the keys to the success of a seller. Choosing the right products can increase sales, increase profits, and ensure long-term, stable business development. The following will discuss how to choose high-quality cross-border e-commerce products based on multiple factors such as market demand, transportation convenience, after-sales simplicity, added value, uniqueness, reasonable pricing, and legal compliance.

1. Market demand

The first thing to consider is the market demand for this category in the target region. Products with large market potential and high profit margins will be more attractive. The biggest problem in cross-border e-commerce product selection is that you are not familiar with overseas markets and do not understand the culture of the target market. Therefore, it is important to conduct research on overseas markets.

2. Transportation convenience

When selecting products, consider the transportation convenience of the product. Choosing products that are small in size, light in weight, easy to package, and not easily broken can greatly reduce logistics costs and the probability of cargo damage. For example, products such as mobile phone cases and mobile phone stands are good choices.

3. Simple after-sales service

Try to choose products that do not require complex after-sales service or have simple services, which can greatly reduce subsequent customer service costs. A simple after-sales process can help sellers save time and energy and focus on business development and improvement.

4. High added value

The added value of the product is also an important consideration. The value of the product should be higher than its shipping cost, so as to ensure that there is sufficient profit margin for a single product sold. In addition, you can consider packaging and selling goods that are worth less than the shipping cost to reduce logistics costs.

5. Uniqueness

Unique products are more likely to attract consumers. Choosing products with unique features or designs can continuously stimulate buyers’ curiosity and desire to purchase. This includes unique product development, packaging design and other aspects.

6. Reasonable pricing

The price of the product should be reasonable and not higher than the local market price in the destination country or the price of other online sellers. Prices that are too high may make it difficult for a product to compete, thus affecting sales performance.

7. Compliance and legality

Finally, be sure to ensure the compliance and legality of the product when selecting products. You cannot sell pirated, counterfeit or contraband goods, and you must carefully check whether the products you want to sell are infringing. At the same time, you must abide by the regulations of the platform and the laws and regulations of the destination country to avoid risks and losses caused by violating relevant laws and regulations.

8. Application of observation method

When observing cross-border e-commerce product development, corporate investigators generally obtain information by reading media information, browsing cross-border e-commerce platform product information, on-site discussions, or directly observing relevant objects in the industry chain. Corporate investigators often have to use various methods to obtain information. Modern instruments and means, such as the camera function, recording function, video recording function, screenshot function of mobile phones, etc. are used to assist observation.

9. Mother’s Day Selection

For cross-border e-commerce, Mother’s Day is a family holiday based on universal global values, with huge market potential and global consumption base. Sellers should accurately select products based on the brand positioning and product features of the above categories. For example, jewelry & beauty products, women’s clothing & home gardening products, customized gifts, etc. are all good choices.

10. The importance of product selection

New sellers entering the field of cross-border e-commerce need to realize that cross-border e-commerce is not a platform, a method, or a country. It is composed of many people, many countries, and many ways. Therefore, choosing the right product according to the target market is the most difficult problem for novice sellers.

11. Combine interests and strengths

From a long-term development perspective, product selection certainly requires you to have a deeper understanding of the industry you are engaged in and the products you choose. For example, you are a veteran pet lover because you are already very familiar with the ongoing purchase of pet-related products. In this way, if you become a seller, you can very accurately perceive what kind of needs pet consumers have, what kind of products will attract their attention and stimulate their desire to buy, why they want to buy, and what they hope the seller can What additional services are provided, etc.