Thailand cross-border e-commerce product selection website recommendation: grasp the pulse of the market and adopt accurate product selection strategies
In recent years, Thailand’s e-commerce market has developed rapidly, and many cross-border e-commerce platforms have sprung up. For novice sellers, how to choose the right product selection website among many platforms is crucial. This article will recommend you several Thai cross-border e-commerce product selection websites, and introduce some popular product selection tools around the world to help you better market positioning and product selection.
Southeast Asia e-commerce platforms: Shopee, Lazada and JD Central
Shopee
As one of the leading e-commerce platforms in Southeast Asia, Shopee has risen rapidly since its establishment in 2015. The platform focuses on localized operations and relies on its strong mobile advantages to surpass Lazada and become the leader in Thailand’s e-commerce market in 2020. Shopee not only deeply explores the Thai market, but also actively expands its business in other Southeast Asian countries, becoming the first choice platform for Chinese brands to go overseas in Thailand.
Lazada
Although slightly behind Shopee in terms of traffic, Lazada is still the second largest e-commerce platform in Thailand. Since entering the Thai market in 2012, Lazada has accumulated rich experience and resources, and its comprehensive service capabilities have enabled it to maintain a leading position in the fierce market competition. For Chinese companies hoping to expand into the Thai market, Lazada is also a choice that cannot be ignored.
JD Central
JD Central, co-founded by JD.com and Central Group, has performed well since its launch in 2018, quickly becoming one of the top ten online markets in Thailand. Relying on Central Group’s deep local retail foundation and JD.com’s advanced logistics technology, JD Central provides consumers with guaranteed genuine goods and services, showing strong development momentum.
IT and electronic products specialty stores: Advice and Powerbuy
Advice
With more than 350 branches, Advice is Thailand’s leading IT solutions provider. It offers more than 19,000 products including computers, tablets, and smartphones, covering various needs from individual users to government agencies. For merchants focusing on 3C and IT electronic products, Advice is an ideal purchasing channel.
Powerbuy
Powerbuy, part of the Central Group, was founded in 1996 and focuses on selling various electrical appliances, IT products, mobile phones and gadgets. With its extensive distribution network and rich product categories, Powerbuy is able to meet the “digital lifestyle” needs of different consumers and is one of the most influential retailers in Thailand.
Cross-border e-commerce product selection guide from a global perspective
In addition to the above-mentioned local platforms in Thailand, there are many excellent cross-border e-commerce product selection tools around the world that deserve sellers’ attention. For example:
- US Amazon sales ranking: reflects the current best-selling products;
- Amazon New Product List: Displays the latest product updates on the platform;
- Amazon sales surge list: Reveals product information that has grown rapidly in the short term;
- Amazon Favorites List: Helps predict potential best-selling items;
- Today’s Deals: provides inspiration for daily promotions;
- Jungle Scout: Use big data analysis to find potential hot products;
- AMZscout: Provides comprehensive product data analysis;
- Google Trends: Monitor keyword search trends around the world.
By using these tools and services together, you can more accurately grasp market trends and make informed product selection decisions. I hope the above information can help you on your journey to cross-border e-commerce in Thailand!