Cross-border e-commerce product selection strategy: Comparative analysis of the best-selling items on the shelves and the best-selling items in the past

In the field of cross-border e-commerce, product selection is a vital task, which directly affects the sales performance of the goods and the profitability of the store. This article will discuss how to use the multi-platform comparison method to select products, and analyze in detail the two strategies of listing the styles that others are currently selling and listing the styles that others have sold in the past.

List other people’s hot-selling styles

The standard for judging hot-selling products is usually to see whether the product occupies the recommendation column in the middle of the platform page. These products tend to have higher visibility because they are recommended, indicating that they are hot sellers. However, if a product has a very high sales ranking and a high sales volume, it is usually not a good choice to directly copy the product for sale because the probability of success is low.

However, the possibility of surpassing the best-selling products still exists in the following two situations:

• Product quality problems or background setting errors: If it is found that a hot-selling product has quality problems or its product information settings are incorrect (such as low ratings, poor FBA service, out of stock, etc.), then There is an opportunity to capture market share by offering better services or products.
• Omissions in keyword or title ad information settings: Although this situation is relatively rare, if you find that a popular product has omissions in keyword or title ad information settings, you can use targeted Optimize the relevant settings of your own products to capture this neglected traffic.

List other people’s best-selling styles

Unlike the products that are currently selling well, although the styles that were once hot-selling are no longer at their peak, they still have certain market potential. For example, a women’s jacket that was popular in 2017 is no longer a hot item. However, if multiple stores re-list such products during the same period and are successful, this shows that through careful data analysis and cross-platform comparison, it is still possible to find new business opportunities.

When considering listing such products, it is recommended to follow the following principles:

• Select products that have been hot sellers in the past year: Make sure the product has a good sales record in the recent past and is still being sold by multiple sellers.
• Confirm that the product is no longer a hot seller: Avoid choosing products that are still hot sellers to avoid going head-to-head with strong competitors.
• Ensure products are competitive in quality and price: This is one of the key factors in attracting customers.

The advantage of this method is that it is simple and easy to implement and can respond quickly to market changes; however, it also has the limitation that it is difficult to create a market gap and sales may not be as good as those of the original sellers.

To sum up, whether you are listing a hot-selling style or a hot-selling style in the past, you need to make decisions based on in-depth market research and data analysis. The correct use of these two strategies can help cross-border e-commerce sellers better grasp market trends and improve sales efficiency.