Recommendation and functional analysis of the latest cross-border e-commerce product selection tools in 2023
The success of cross-border e-commerce is inseparable from an effective product selection strategy, and product selection tools play an important role in this process. Whether on eBay, Wish or Amazon, choosing the right product is the key to increasing sales. This article will synthesize the functions and features of multiple cross-border e-commerce product selection tools to help sellers better conduct market analysis and product selection.
1. Seller Network
Seller Network is a cross-border e-commerce big data analysis tool focusing on eBay, Wish, Shopee and other platforms. Through this tool, users can access multiple functions such as product statistics, store statistics, and industry statistics. Its main features include:
- Industry statistics: Ability to grasp market conditions and industry trends on different platforms in real time.
- Product Statistics: Provides hot-selling product lists and SKU information to help sellers understand product sales trends.
- Product export function: Supports one-time export and batch export of data in different formats to facilitate data management.
- Seller Monitoring: Track the product listings and transactions of popular sellers in real time.
- Title Optimization: Help sellers increase product exposure by analyzing keywords of hot-selling products.
- Wish’s unique features: such as counterfeit detection and plug-in functions, which help sellers reduce risks and directly view platform data.
2. Google Trends
Google Trends is a free tool for tracking historical keyword trends. Sellers can use development trend analysis to comprehensively assess the market potential of a product to help make product selection decisions.
3. Jungle Scout
Jungle Scout is one of the most popular product research tools on the market, providing accurate sales data and market rankings, and supporting multi-country sites including the United States, the United Kingdom, and Germany. Its features include real-time sales data analysis to help sellers make informed product choices.
4. CamelCamelCamel
CamelCamelCamel is a price tracking tool for the Amazon platform. Sellers can use this tool to view the historical price trends of specific products to provide support for purchasing decisions. Its free service is favored by a large number of Amazon sellers.
5. Algopix
Algopix is a free product selection tool that helps sellers understand the sales of products in multiple countries. Its unique feature is the ability to assess a product’s market fit, allowing sellers to better formulate sales strategies.
6. Unicorn Smasher
As a free Chrome extension, Unicorn Smasher provides an organized data panel to help sellers research the market situation of target products and obtain accurate sales estimates, supporting rapid judgment of potential sales products.
7. Keepa
Keepa is another powerful tool for Amazon that helps sellers optimize product strategies and improve competitiveness by tracking product price changes, special offers, and historical data.
8. Merchant Words
Merchant Words focuses on keyword analysis and is one of the tools widely used by Chinese sellers. Sellers can use it to obtain rich keyword data, understand customer preferences, and make better product selections.
To sum up, these product selection tools have their own characteristics and can help cross-border e-commerce sellers conduct accurate market analysis and product selection on different platforms to improve sales efficiency. However, the most effective product selection strategy still requires sellers to apply it based on their own market experience and data analysis capabilities.