Detailed explanation of skills for cross-border e-commerce operations and technical positions
In today’s context of globalization, cross-border e-commerce has become an important part of international trade. Both operations and technology are key to supporting the smooth operation of cross-border e-commerce companies. This article will delve into the skills required for cross-border e-commerce operation positions from two aspects: e-commerce platform planning and operation management; at the same time, it also briefly introduces the professional skills required for technical positions.
1. E-commerce platform planning
E-commerce platform planning is a complex task involving multiple disciplines, including psychology, aesthetics, marketing and other fields. Specifically, this work includes the following steps:
- Position the platform: Clarify the purpose, direction and expected effects of the e-commerce platform. Through market research, we conduct functional planning based on customer needs, such as payment, customer service consultation, search and other functions.
- Conception of platform structure, columns, and content: Plan different modules in detail based on functional requirements. Such as home page title, pictures, icon settings, etc., and carry out personalized design based on the actual situation of the company.
- Platform Construction: Develop a detailed implementation plan. There are two construction methods: settling in through a third-party platform or building a self-built platform. The former is fast but subject to human constraints, while the latter consumes more resources but is beneficial to long-term development.
- Platform promotion: Use media promotion, website cooperation, social media and other means to increase the popularity of the platform.
- Post-production management: Platform construction is a continuous process that requires constant adjustment and improvement.
2. Operation management
Operations management covers many aspects such as supply chain management, logistics management, payment system management and human resources management. Its core is to ensure that the e-commerce platform operates efficiently and meets user needs.
3. Technical job skills
(1) E-commerce platform construction
For cross-border e-commerce companies, it is crucial to have technical talents who can independently build e-commerce platforms. Such talents not only need to have a solid computer foundation, but also should be familiar with the latest technology trends.
(2) Web design
Web designers need to master basic knowledge such as HTML, CSS, and JavaScript, and be proficient in using tools such as FrontPage or Dreamweaver. The design should follow the principles of simplicity, beauty, practicality and outstanding themes to ensure a good user experience.
(3) Foreign language ability
Research shows that in the field of cross-border e-commerce, foreign language reading, writing and communication skills are particularly critical. Companies often use CET4/6, IELTS, TOEFL and other related certificates to evaluate the language proficiency of applicants.
To sum up, both operational and technical positions play an irreplaceable role in the cross-border e-commerce industry. Mastering relevant skills will become a powerful driving force for enterprise development.
Reference materials:
Introduction to cross-border e-commerce operation job skills
Introduction to skills for cross-border e-commerce technical positions