Global business etiquette principles and practices in cross-border e-commerce

With the increasing development of cross-border e-commerce, business etiquette has become particularly important. It is a code of conduct and practice that maintains personal or corporate image and shows respect and friendliness to those with whom you interact. The business etiquette of cross-border e-commerce is different from traditional face-to-face communication and relies more on non-face-to-face communication. Therefore, mastering its core principles is crucial to enhance the competitiveness of individuals and enterprises.

Core principles of business etiquette

Know the home and away games

In international business activities, whether you are a host or a visitor, you should clearly understand your role. The host needs to protect the guest, and the guest should do as the host does.

Punctual and trustworthy

Punctuality is not only respect for the other party, but also recognition of the value of your own time. The importance of punctuality varies in different countries and regions, but in business situations, this principle generally applies.

Respect others

Respecting others includes cherishing the health and lives of others, using a more consultative tone, avoiding scaring others, and respecting the privacy of others.

Principle of tolerance

In business activities, when encountering cultural differences, you should adopt a tolerant attitude to promote cooperation.

Principle of sincerity

Be sincere when dealing with customers or partners to build long-term trusting relationships.

Principle of Moderation

While expressing respect, you should also pay attention to propriety to avoid unnecessary trouble caused by excessive etiquette.

Principle of self-discipline

Maintain a good personal image at all times and treat every business event with a professional attitude.

Principle of Modesty

Exhibit humility and courtesy, both in words and actions.

Business etiquette practices around the world

France

The French take etiquette very seriously. When meeting for the first time, use a formal title and make an appointment in advance. When exchanging business cards, translating them into French can make a lasting impression. Instead of giving gifts, business partners usually hold special events to show their appreciation.

Russia

When you meet a Russian for the first time, you generally don’t shake hands with the lady, but bow. In formal situations, use the full name. Russians have high requirements for punctuality, but some executives may be late on purpose to show their status.

Brazil

Brazilians value deep relationships, so take time to build trust before business discussions. When addressing someone, use Senhor or Senhora plus the surname.

UK

British people pay attention to politeness and like to use indirect language to express their opinions. Be careful to distinguish between England, Scotland, Wales and Northern Ireland when addressing them. Arrive early when attending a business meeting.

United States

Americans are cheerful and greet people in an informal way. When talking, be careful not to interrupt the other person. There are strict requirements for task completion time.

The above are common business etiquette principles in cross-border e-commerce and their specific applications in different regions around the world. Understanding and following these etiquette norms can help companies stand out in the fierce market competition.