Analysis of advantages and disadvantages of cross-border e-commerce direct mail and bonded import models

Overview of cross-border e-commerce direct mail model

The cross-border e-commerce direct mail model refers to the process in which after consumers place orders on overseas e-commerce platforms, the products are directly mailed to consumers by the overseas e-commerce platforms. Representatives of overseas e-commerce direct mail platforms include Amazon. The advantage of the direct mail model is that it can provide a wider range of international brands and products, more reliable quality assurance, and more convenient logistics and distribution. For example, “Amazon Overseas Purchase” orders can be processed and shipped in the United States in just one hour, providing consumers with safe, convenient, and transparent logistics services throughout the process.

Characteristics and processes of overseas direct mail model

Features

The overseas direct mail model has the advantages of unlimited categories, fast logistics through express delivery channels, low packet loss rate, and cheap prices through postal channels. However, it also faces shortcomings such as lack of quality assurance, high express delivery channel prices, no dedicated channels, inconvenient customs clearance, uncertain postal channel policies, slow speed, and high packet loss rate.

Process

The process of the overseas direct mail model mainly includes: user ordering, overseas purchasing, order sorting, packaging and labeling, international commercial express delivery or postal systems of various countries, international air transport to domestic airports in China, goods entering customs supervision warehouses, express customs clearance Or postal customs clearance and domestic delivery.

Bonded import model and its advantages and disadvantages

Mode introduction

Since 2014, the bonded import model has become popular due to its advantages. This model adopts a pilot cargo temporary storage method, and the goods are sent directly from the bonded warehouse, reducing international transportation time. In addition, the bonded import model can significantly reduce import link taxes, and centralized procurement can also reduce commodity procurement costs and logistics costs, bringing higher profits and more competitive prices to imported goods.

Advantages

Bonded imported goods are subject to strict monitoring throughout the entire import customs clearance process, and the information is transparent, which can better protect the quality of goods and the interests of consumers.

Disadvantages

With policy changes and consumer demand diversification in 2016, the bonded import model faces problems of insufficient flexibility, such as insufficient coverage of emerging and low-volume goods.

Comparison of direct mail import models

Customs clearance and spot inspection mode

The direct mail model requires customs clearance when entering the country, but not all packages require customs clearance. The customs will conduct random inspections. In direct postal mail and express direct mail modes, if a package is randomly inspected, it may be returned because it fails the inspection.

After-sales service

In the direct postal mail and express direct mail modes, due to the many links in the circulation of goods, it is difficult to determine responsibility for after-sales problems, so returns and exchanges are usually not supported.

Conclusion

To sum up, the cross-border e-commerce direct mail model and the bonded import model have their own merits. Which model to choose depends on the specific needs of the e-commerce platform and consumer preferences. For consumers looking for product variety, reliable quality assurance and fast logistics and delivery, the direct mail model is a good choice. For companies that want faster arrival times, lower prices and more stable supply chain management, the bonded import model is more suitable.